JOOLS DRINKS are delighted to announce their first sponsorship deal with the British Fashion Council to be named ‘The Official Soft Drinks Supplier of London Fashion Week 2015’, a title previously held by Coca-Cola® Glacéau Vitaminwater. The brand will have presence within the BFC show space, as well on Golden Square and will be available to drink backstage at various shows. This marks the start of the soft drink’s relationship with the fashion industry, with more exciting news expected this year.
Nic Gorini, JOOLS DRINKS Co-founder and Co-CEO, commented: ‘We’re honoured to be part of an iconic global platform such as London Fashion Week, it’s an industry we have long admired and working closely with Twenty-Nine London has helped us to move quickly and be part of it all. Education, technology and having fun is at the heart of what we do at JOOLS DRINKS, and we strive to keep everyone hydrated and having fun throughout the week.’
Co-founders, Nic Gorini and Leonardo Laforgia, set about wanting to make health more fun through the use of technology, and JOOL DRINKS was created. Using special pearl technology, Gorini and Laforgia are able to create unseen combinations of flavours to surprise and delight consumers in every sip. No added sugar, no preservatives, no gluten, eight vitamins, and under 30 calories a bottle, JOOLS is the perfect accompaniment when getting around London during Fashion Week.
TWENTY-NINE London is a new bespoke communications consultancy set-up by Francesca Gamble, formally of The Engine Group and M&C Saatchi, and were appointed by JOOLS DRINKS to strategically take the brand into a new market sector, that would reinforce the brand story and connect with consumers.
If you would like to have JOOLS DRINKS present at a show or event, then please get in touch Francesca@twentynine.london
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CONTACT INFO
Francesca Gamble, Director
Francesca@twentynine.london
www.twentynine.london
Twitter – @TwentyNineLND
Instagram – @twentyninelondon / @francescagamble29
www.joolsdrinks.com
All Social Media Channels – @joolsdrinks
