KP Snacks, the Official Team Partner of cricket’s new 100-ball competition, The Hundred, have launched their new campaign, Everyone In – an easy-to-use digital platform offering simple, fun ways for families to get active this summer through cricket.
The campaign features lots of fun video content with male and female stars of The Hundred such as Chris Woakes, Katie George, Sam Curran & Kate Cross (see below).
The Everyone In Hub provides a fantastic resource to inspire parents and children to get involved with cricket in a fun and easy way, encouraging them to go outdoors and enjoy playing together as a family. The hub also hosts a free prize draw, giving cricket-loving families a chance to win tickets to The Hundred final.
KP Snacks will be partnering with the Co-op to give away thousands of balls and bats to inspire more families to try the game. Starting in Manchester in 2021, then rolling out more widely over time, the equipment giveaway aims to inspire thousands of people to get active through cricket over the partnership. Everyone In is now live at everyonein.co.uk.