KP Snacks is launching a new animated TV ident series which celebrates their official partnership with cricket’s new 100-ball competition, The Hundred.
Airing on Sky Sports throughout the competition, which started on 21 July, the idents bring to life their new campaign Everyone In, which aims to inspire thousands of families to be more active through cricket and enjoy playing anywhere and in any way.
Conceptualised by KP Snacks’ sponsorship agency CSM and produced by Sticker Studios in collaboration with 2Viente, eight individual brand 5” and two 15” portfolio assets have been created. Each represents a KP Snacks brand and The Hundred team they sponsor, and sees street cricket being enjoyed all over the country featuring communities and some of The Hundred’s biggest stars such as Ben Stokes, Jofra Archer and Heather Knight.
KP Snacks Marketing Manager, Phil Jackson, said: “We’re delighted to see our ident series go live. We felt an animated approach was an engaging and memorable way to help bring our partnership to life.
“Our ‘Everyone In’ campaign encourages communities to get active and get involved with the game and these assets really encapsulate this ethos.”
Rob Calder, Commercial Director, The Hundred, commented: “The Hundred is all about bringing cricket to communities up and down the country. These idents showcase just how we want the tournament to inspire and encourage people to pick up a bat and have a go.”
-ENDS-
For more information please contact:
Beth Begg – CSM | +44 (0) 7393 758423 | beth.begg@csm.com
The following assets can be downloaded via the following links:
5” individual brand assets which include:
- McCoy’s x Manchester Originals
- PopChips x Norther Super Chargers
- Skips x Trent Rockets
- Tyrells x London Spirit
- KP Nuts x Oval Invincibles
- Hula Hoops x Welsh Fire
- Pombear x Southern Brave
- Butterkist x Birmingham Phoenix
15” portfolio assets which include:
- Ident 1 Pombears, Tyrells, KP Nuts, Hula Hoops
- Ident 2 Skips, PopChips, McCoy’s, Butterkist
About KP Snacks:
KP Snacks is the UK’s number one manufacturer of nuts and popcorn, and number two manufacturer of bagged snacks. We make some of Britain’s most iconic snack brands including McCoy’s, Hula Hoops, Tyrrells, Butterkist, KP Nuts, POM-BEAR, popchips, Skips, Space Raiders, Discos, Nik Naks, Wheat Crunchies, Roysters, Brannigans and Frisps. We also produce many fantastic products for the UK’s leading retailers. We are proud to create millions of happy snacking moments for people every day!
We employ over 2,200 people in the UK across our seven manufacturing sites and our head office in Slough, Berkshire. KP Snacks is proud to be part of the Intersnack Group.
About The Hundred
The Hundred is a brand new sports competition launching this summer (21 July-21 Aug). It fuses blockbuster entertainment with world-class cricket, inviting everyone to fall in love with the game at its intense, electrifying and incredible best.
Combining a new short, fast format of cricket, with each game lasting less than three hours, and incredible entertainment beyond sport, The Hundred will make cricket more accessible to reach a broader audience. It’s simple: 100 balls per team, most runs wins, so every ball counts.
The Hundred will feature eight brand new teams from seven cities, with men’s and women’s competitions taking place side by side: Welsh Fire (Cardiff), Southern Brave (Southampton), Northern Superchargers (Leeds), London Spirit, Trent Rockets (Nottingham), Oval Invincibles (London), Manchester Originals and Birmingham Phoenix. Each team will feature some of the best international and domestic cricketers from around the world, including England Men’s & Women’s World Cup winners.
Games will be broadcast live on Sky Sports and BBC throughout the competition – so whether in ground or watching from home – you’ll be right amongst all the action.
You won’t want to miss out on this summer’s sporting entertainment event! Join us for the latest news and priority access to tickets by signing up at thehundred.com