Winner of last month’s 2014 SponsorRingen’s Awards will compete against other European 2014 national award winners at the ESA Excellence Awards to be held in London on 29 January, 2015.
The winning campaign from KPN will be judged alongside other national campaigns from across Europe including Belgium, Germany, Ireland, Sweden, Croatia, Slovenia, Serbia and the UK, in a special category, the ‘Best of Europe’ Award.
The nominated campaign has been specially invited by ESA, having been judged as winner by SponsorRingen, under set criteria, to be the outstanding sponsorship programme in the Netherlands in the past year.
The entry will now be judged by an independent international panel of judges against all the other Best of Europe entries. They will consider topics such as sponsorship planning, execution and evaluation, in order to assess the overall winner.
The Best of Europe Award will be the final award presented at the ESA Excellence Awards Ceremony, the European Sponsorship Association’s well-established annual awards. Now in its eighth year, the Awards attract entries from all over Europe for both national and international campaigns. The trophies awarded will relate to sponsorship campaigns targeting consumers, business contacts, the community, and employees. There will also be presentations for a Social Media, Public Relations, and best Multi-National Sponsorship Campaign.
Karen Earl, Chairman of the European Sponsorship Association said: “ESA’s main objective is to raise standards within the industry through education and professional development. We see the Best of Europe Award as one that brings together our national partners who all strive to promote best practice and celebrate sponsorship excellence within their own markets.”
Niels Markensteijn, Chairman of SponsorRingen, added: “We are delighted to be working with the European Sponsorship Association in their efforts to recognise and celebrate an outstanding sponsorship campaign in Europe”.
Further details about the ESA Excellence Awards can be found by visiting – http://sponsorship.org/awards/awards-home/
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For further information, contact Niels Markensteijn, Tel: +31 20 570 90 60, Mob: +31 62 232 12 31 or Helen Lamb, ESA, via helenlamb@sponsorship.org or telephone +44 (0)20 8390 3311.