The end of one year and start of another always throws up a wealth of research and insight reports about what’s just gone, or is about to land upon us.
Sourcing and then picking through these reports can be a full-time job, but Strive has done this for you!
MUSIC, TECH & MARKETING RESEARCH WORTH READING
- Listen Up – Music Snapshot 2017
- Eventbrite Event Industry Report 2017
- Consumer Electronics Show 2018 – Trends and Beyond
- SuperData 2017 year in review – digital games and interactive media
- Nielsen US year-end music report 2017
- The European SportsTech Report 2018 – a View of the Ecosystem
- Intelligent Automation for the Modern Marketer Report
- Year in US Sports Media Report 2017
- SportsIndex 2018 Annual Buzz Report
- State of Marketing Report – Insights and Trends from Global Marketing Leaders
ESPORTS RESEARCH WORTH READING
- SuperData 2017 Esports Market Brief
- Is esports entering a new stage of maturity?
- An overview of esports in Europe
- Nielsen’s esports playbook Asia: maximising your investment through understanding the fans
- The Role of Mobile in Esports Report (Newzoo)
- Global Esports Market Report 2018 (Newzoo)
The growth of esports and interest from brands, traditional sports rights holders and the press, remains unabated. SportBusiness was keen to delve deeper into the NBA 2K League, one of the most high profile new esport leagues to have been launched by a sports rights holder, and talked to Strive MD, Malph Minns, about what we can expect from this latest offering.
If you’re in Dublin on March 28th 2018, be sure to pop by the Fan Engagement Conference (FEC18) at The Aviva Stadium to listen to Malph offer his latest esports insights as part of a panel. There is a great line-up of speakers and topics covering what is certainly going to be an interesting day in a fantastic city.
–ENDS–