Laura has 15 years’ experience working in sponsorship roles for leading arts and cultural organisations including BAFTA, the Science Museum and the V&A where she has been Head of Corporate Partnerships since 2012. Laura’s experience covers exhibition and event sponsorships, official suppliers and annual and educational partnerships. At the V&A, she has been responsible for securing and delivering major campaigns with MasterCard, Sky Arts, Harry Winston, Sennheiser and Swarovski, which have been awarded or shortlisted for UK Sponsorship Awards and Arts & Business Awards in 2014 and 2016.
Laura and her team at the V&A work flexibly with partners from an exceptionally diverse mix of business sectors including finance, fashion, luxury, legal, cosmetics, travel, automotive, retail and technology.
“For me a great campaign is one which is authentic and flexible, where the partners work closely to deliver multiple, measurable and sometimes unexpected benefits. The partnership can be of any value but I will be looking for campaigns where the original idea is enhanced by the bringing together of two brands, where the attributes of each enhance the other. I’d like to see evidence for how working together has opened up new opportunities for both partners, engaging target audiences and enabling outcomes greater than those which would have been possible for either partner on their own. I think it’s important to see evidence of a close working relationship and creative flair and innovation being encouraged, but the key objectives and measurable outcomes are also paramount.”