The EGBA is pleased to announce that Betsson Group, a leading European online gambling company with licenses across Europe, has joined the EGBA as of the 20th February 2017.
Commenting on the recent membership of Betsson Group, Maarten Haijer, Secretary General of EGBA, said: “We are very delighted that Betsson Group has joined the EGBA. Betsson has historically been an established company in the Nordic markets, who are now increasing their market share outside of the Nordics holding licenses in 10 countries in Europe, they are a truly European company. Their addition bolsters even further our ability to be the voice of industry when speaking to regulators and policy makers about the many regulatory challenges facing the industry.”
Ulrik Bengtsson, CEO of Betsson Group added: “With the current wave of local regulation taking place across Europe, Betsson Group wants to expand its revenue from locally regulated markets. It is important that these markets’ licensing regimes are compliant with EU law and the increasing EU regulation applicable to online gambling. EGBA’s knowledge, expertise and support will assist Betsson in this arena. For an evidently cross border sector like ours, effective application and enforcement of EU law is crucial.“
Betsson Group is the second member company to join the EGBA this year following the arrival of ZEAL Network SA in early January (see link). Betsson Group is also a member of BOS, the Swedish gambling association, which joined the EGBA as well in December 2015 and which seeks to influence the on-going Swedish gambling reform.
 Betsson now owns operations with local licenses in Malta, Denmark, UK, Ireland, Italy, Estonia, Georgia, Latvia, Lithuania and Germany.