Limelight Sports, the UK’s leading mass participation sports engagement agency, has just launched Race the World, a global cycling race which gives both male and female amateur athletes the opportunity to take part in aonce in a lifetime challenge by becoming members of teams that will compete over 5 legs in 4 continents over a 4 month period. Limelight, who created and own the rights to Race the World has secured renowned bike manufacturer Wilier Triestina, as its official bike supplier. Wilier Triestina will supply the race bikes which will be specifically designed for this unique challenge. In addition, global tyre manufacture Schwalbe has become the official tyre partner for the event.
Race the World’ Race Director, Gary Willis, ex-Team GB coach, said “This is a unique new event aimed at cyclists who want to push themselves to the limit and be part of an historic new sporting challenge. The event is a huge undertaking and will offer those taking part a totally unique set of experiences. There will be cyclists with different levels of ability and experience but success will depend on good preparation and teamwork
The 1st leg of the race will start in London on 9th August 2015, and the 5th leg will end in Miami, Florida, on 14th November 2015 and will include legs in Asia and Australia with each team having cycled a total of 17,500km. Each leg lasts two weeks and racers have the option to take on as many legs of the challenge as they choose. Further details on the event can be found at Racetheworldcycling.com
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Further imagery available here: http://we.tl/LbVpsPMeKg
Interviews are available on request with Gary Willis, Race the World Race Director; Craig Dews, Limelight Sports CEO; Bastien Hibon, Limelight Sports Marketing Director
Press enquiries, please contact
Jo McDiarmid, Limelight Sports 020 7299 4188 or jo.mcdiarmid@limelightsports.com