Following the highly successful 2015 inaugural Race the World race, Limelight Sports and BIKE Channel are thrilled to announce the broadcast this month of the epic 26 minute documentary celebrating the 2015 race experience on BIKE Channel from 11-28 January (link to full schedule)
Craig Dews, CEO Limelight Sports, commented, “We’re incredibly excited to be airing on BIKE Channel, and as the agency of the Active World, Limelight Sports shares the vision to promote cycling, sport and an active lifestyle in general. With the channel’s focus on sport and adventure, we feel it’s an ideal fit with Race the World, which puts today’s amateur cycling pioneers centre stage of a once in a lifetime challenge and demonstrates our belief in the positive benefits of amazing active experiences.”
Filippo Ubaldini, CEO BIKE Channel, “The Race the World event is a challenge unlike any other, and we’re proud to be the pioneers of the broadcast element of the journey. As the home of cycling, we’re delighted that Limelight Sports have chosen us as the broadcast partner for their inaugural event, and we look forward to working with them on an ongoing basis.”
The documentary follows the pioneer racers’ inaugural journey across the USA leg of the first fully supported team cycling race, both on and off the road. The programme gives a fantastic insight into the highs and lows of the incredibly tightly fought race, highlighting the stunning locations encountered by the teams on this unprecedented adventure and bringing the viewer right to the heart of the lifelong friendships formed within the two teams battling out 13 stages taking them from LA to Miami.
Race the World will take place again in November this year in USA, once more taking participants on an incredible journey from LA to Miami giving cycling enthusiasts the chance to take part in an extraordinary challenge and to take their cycling to another level. There are advanced plans to take the race to more locations soon.
Limelight Sports and BIKE Channel are working together to explore future partnership opportunities. For more information visit www.racetheworldcycling.com
BIKE Channel broadcasts on Sky 464, Virgin Media 552 and Freesat 251.
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About Limelight Sports
Limelight Sports works with leading brands to engage their audiences through active experiences. Providing a platform for meaningful real-life connections we create and deliver campaigns with guaranteed results. From insight-led big ideas to strategy to execution with overt 25 years’ experience. We are the agency of the Active World.
Our focus on campaigns combining live events, marketing and technology to create authentic participant experiences, content and meaningful data for our clients has helped the company become a global agency with offices now in London, Melbourne and Dubai. We work with major global brands such as Nike, J.P.Morgan and ESPN Digital, using our extensive knowledge of the positive impact of participation sport to engage their target audiences through active experiences and campaigns.
About BIKE Channel
BIKE is the first 24-hour broadcast channel entirely dedicated to cycling. Born in Italy in 2012, BIKE Channel has been a huge success and reaches over one million cycling fans every month. In December 2015, BIKE launched in the UK and is now available to Sky, Virgin Media and Freesat customers in over 17 million households. For more information, visit the website at www.bikechannel.co.uk and follow BIKE Channel on social media:
Like us on Facebook: /BIKEChannelUK
Follow us on Twitter: @BIKEchannelUK
Follow us on Instagram: @bikechannel.uk
