Major cycling brands dhb, Haglöfs, Schwalbe, Wiggle and Wilier Triestina are partnering the Innaugural Race the World cycling race which is now well underway in the USA.
With great content coming across from the first stages, Race the World is proving to be an innovative proposition right in the middle of branded content and sports events. With the continued support of its partners, this unique race is reaching and engaging audiences well beyond the teams taking part.
It started on 1st November 2015, 2 teams racing against each other through the deserts, climbs and steep descents of the USA passing breath-taking scenery to claim the first ever Race the World team title in Miami on 14th November.
Race the World will be a once in a lifetime experience for all those taking part as it has been specifically designed for amateur cyclists enabling them to challenge themselves like never before. The youngest participant is 24, the oldest 67 – men and women from all walks of life, but each with a great story to tell.
The event which has been several years in the planning was developed and launched by leading global sport engagement agency, Limelight Sports. Marketing Director, Bastien Hibon commented, “We are delighted to have some of the top brands in cycling as partners for Race the World. Their commitment and support has been essential in enabling this hugely exciting and ambitious project to become reality. Furthermore to see them fully involved utilising Race the World content on their channels on a daily basis is incredible”.
The Race the World riders have full technical and coaching support teams with them throughout the race including team mechanic, team manager and team captains.
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If you would like more detail on Race the World, the route and the competitors, please contact:
Montse Montaner, Limelight Sports; 0207034 2773. montse.montaner@limelightsports.com
Some stunning photographic imagery and video footage can also be made available as well as photos and regular blogs from the individual team members
Notes to Editors
About Limelight Sports
Limelight Sports, global leading participation sport engagement agency, has offices in London, UK; Melbourne, Australia and Dubai, UAE. Capitalising on the ever-increasing popularity of mass participation sporting events, the agency has created and delivered some of the most high profile, and most talked about sports participation experiences including the Sainsbury’s Sport Relief Mile, Sky Ride and J.P.Morgan Corporate Challenge London and Sydney. It also works with major global brands such as Nike, J.P.Morgan, Wiggle and Virgin Australia. Limelight Sports organises Swimathon, the world’s biggest fundraising swimming challenge, and works with the Royal Parks Foundation to stage a unique half marathon in London.
Additionally, the agency owns properties such as Race the World, the first fully supported round the world cycling race for amateurs and Royal Bank of Canada V Series, corporate cycling event.
Find out more at www.limelightsports.com
About Race the World
Race the World is the first supported team cycling race, taking amateur riders to unique and stunning locations. Starting 1st November in LA, two teams will be racing each other to Miami through the stunning North American open spaces, deserts and remote golf coast in this unprecedented adventure.
A gruelling challenge to be only overcome by outstanding teamwork over 13 stages. More than an adventure, Race the World is the opportunity for everyday cyclists to challenge themselves in a route unlike any other.
The concept, developed and launched by Limelight Sports has the support of market leaders such as dhb, Haglöfs, Schwalbe Wiggle and Wilier Triestina and will be led by Gary Willis, Race Director, former British Cycling Coach, Scottish Cycling Performance Manager and responsible for the technical delivery of London 2012 Olympic Road Cycling Race and Time Trial.
Find out more www.racetheworldcycling.com
