There’s a New Normal Coming for Sports Rights Holders – Are You Ready?
Sport is proving to be one of the higher profile business casualties of the pandemic with far-reaching economic, social and structural consequences for the future revenues of rights holders. From elite to grassroots and governing bodies to promoters – every organisation will be affected.
In addition, post-pandemic sport has a significant role to play in the recovery process, starting with our own wellbeing – both mental and physical. And as we return to watching and playing, sport will be a key ‘signifier’ of life returning back to normal.
But it won’t be the same normal – a ‘new normal’ is upon us.
The economics of sport will change post pandemic and to think we can return to a ‘business as usual’ scenario is wishful thinking. As a result, the revenue pressures on many stakeholders will be significant, whether it’s rights holders, national governing bodies, promoters, stadia, fans, sponsors or media.
Sport’s current commercial models require some lasting changes. What will be key to mitigating against harmful outcomes will be how rights holders approach the need to adapt, innovate and compromise.
Mallory Group, along with Rob Pope and Roco Communications, have published their strategy for sports rights holders to face these challenges head-on. There’s a New Normal Coming for Sports Rights Holders – Are You Ready? delves into the commercial implications of this ‘new normal’, bringing insight and solutions. From the 11 key challenges currently facing rights holders to the commercial implications of this new normal, they present the three pillars of activity rights holders should focus on as they look to create a profitable future: smarter B2B, digital transformation and social purpose.
You can download the paper here.