- Manchester City has today announced a new multi-year regional partnership with
Yili Group to become the club’s Official Dairy Partner.
- This will see Asia’s largest dairy producer provide products and services across
territories such as China and Southeast Asia.
Manchester City has today announced a multi-year regional partnership with Yili Group, that will see Asia’s largest dairy producer become the club’s Official Dairy Partner.
The agreement will see Manchester City branding and player profiles visible across Yili Group products in territories including China and Southeast Asia.
In addition to this, the Club and Yili Group will collaborate to create bespoke content and campaigns for fans in the region.
David Tang, Chief Executive Officer, City Football Group China, commented: “We are pleased to announce our regional partnership with Yili group – an organisation that share our commitment to providing consumers with the highest quality products and services.
“Yili Group are an established and well-respected brand, with a large consumer base in the region and beyond and we look forward to working with them as we continue to grow our fanbase across China and Southeast Asia.”
Xu Ke, Vice President of Yili Group, said: “Yili and Manchester City Football Club have always been committed to providing consumers with high-quality and high-standard products and services, and it is precisely because of the highly compatible development concepts of both parties that we have reached this cooperation. Yili always adheres to the dream of ‘World Integrally Sharing Health’.
“Upholding the spiritual core of passion and love, we look forward to cooperating with Manchester City
Football Club in brand promotion, event marketing, fan activities and other areas, and jointly helping
the coordinated development of global sports and health.”
-ENDS-
About Manchester City Football Club:
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,500 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.
Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.
For more information, please visit www.mancity.com
About Yili Group:
Yili Group ranks among the top five in the global dairy industry and has been the No. 1 dairy company
in Asia for ten consecutive years. It is China’s largest dairy enterprise with the most comprehensive product range, and an international enterprise that has realised its industrial layout in Asia, Europe, America and Oceania.
Thanks to its exceptional product quality, leading service capabilities and comprehensive capacity for sustainable development, Yili is well-respected and received among global event organisers, national and local governments and the public. Yili was selected to serve as the exclusive supplier of dairy products and services at major international events, including the Beijing 2008 Olympic Games, the Expo 2010 Shanghai China, the G20 2016 China, the 2019 7th CISM Military World Games, the Beijing 2022 Winter Olympic Games, and the Asian Games Hangzhou 2023. Yili has also become a partner of FIBA, the World Economic Forum, the Boao Forum for Asia, and the World Internet Conference.
For more information, please visit www.yili.com/en/
