- Manchester City has today announced a new regional partnership with energy drink brand Wake-Up 247 as the Club’s Official Energy Drinks Partner in Vietnam.
- Wake-Up 247 will be launching co-branded products in Vietnam which will feature the City badge and player imagery, as well as local activations to engage with the growing fanbase.
Manchester City has today announced a new regional partnership with Wake-Up 247, that will
see the energy drink brand become the Club’s Official Energy Drinks Partner in Vietnam.
Wake-Up 247 is a prominent Vietnamese energy drink brand that has successfully built and developed its presence in the local market for over 10 years. This coincides with Manchester City’s popularity in Vietnam with the Club having the largest follower growth of any Premier League Club in the last decade, and over 100 million followers across South-east Asia as a whole.
Known for providing a rich source of energy and caffeine, Wake-Up 247 has a large consumer base, leading industry expertise, as well as extensive experience in the region.
As part of the regional agreement, Wake-Up 247 will be launching co-branded products in Vietnam which will feature the City badge and player imagery, as well as local activations to engage with the growing fanbase. Wake-Up 247 branding will also feature on pitch-side LED advertising at the Etihad Stadium.
Kaitlyn Beale, Vice President, Global Partnership Sales, City Football Group, commented: “We are pleased to announce our regional partnership with Wake-Up 247, as we welcome the brand to our extensive partner portfolio.
“The Club has a passionate following across Asia, including in Vietnam, and we look forward to
working with Wake-Up 247 on new and engaging ways to interact with our fans.”
Mr. Thang Truong Cong, CEO of Masan Consumer Holdings, added: “We are thrilled to partner with Manchester City, an organisation that share our commitment to continuously improving and embracing any opportunity. At Wake-Up 247, we are committed to inspiring consumers to embrace their challenges head-on, fuel their ambition, and push forward with determination. This partnership is a perfect match, as both Wake-Up 247 and Manchester City aim to inspire everyone to achieve greatness.”
-ENDS-
About Manchester City Football Club:
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,000 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.
Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.
About Masan Consumer Holdings:
Founded in 1996, Masan Consumer quickly became a market leader in the domestic food and beverage industry after transitioning away from an export model. At Masan Consumer, our business commitment is “uplifting the spiritual and material lives of Vietnamese consumers each and every day”. We are true to our commitment as we are a consumer-centric company.
Masan Consumer’s strategic objective is to establish six billion-dollar brands, execute the “Go Global” strategy, and become the leading company in Southeast Asia in terms of revenue and profit growth through an innovative FMCG model.
