- Manchester City has today announced an extension of its long-term partnership with Unilever brand, Rexona
- The extension will see the brand continue as a partner of both Manchester City’s men’s and women’s teams
Manchester City has today announced an extension of its long-term global partnership with Unilever brand, Rexona.
The extension will see Rexona, also known as Sure, Degree, Shield and Rexena across the world, continue as a partner of both the men’s and women’s teams, and will mark almost a decade of partnership.
Since joining as a partner of the men’s team in 2018 and renewing in 2020 to include the women’s team, the latest agreement signifies the ongoing commitment of Rexona as a global partner through to the end of the 2026/27 season.
Throughout the partnership to date, Manchester City and Rexona have worked closely together to create authentic and meaningful campaigns, celebrating key moments including the Club’s historic fourth Premier League title in a row, as well as supporting players during international tournaments including the recent UEFA Women’s Euros 2025 and CONMEBOL Copa América.
Rexona will further support the Club through matchday activation at the Joie Stadium, home of Manchester City Women, during the Women’s Super League season.
Reinforcing Rexona’s ongoing commitment to championing women in sport and inspiring confidence everywhere, the activation will offer fans exclusive in-person experiences and interactive challenges.
A trusted brand across the world, Rexona will continue to collaborate with the Club on creative social media content that showcases the brand’s innovative products and embodies Rexona’s “It Won’t Let You Down” messaging – delivering under pressure with confidence, reliability and top-tier performance.
Peter Laundy, SVP of Partnerships at City Football Group, commented: “We’re incredibly proud to continue working with Rexona and extend our partnership to nearly a decade.
“Across the years, our partnership has grown from strength to strength, driven by a shared commitment to performance and innovation.
“We’re excited to build on our work together to date, as we continue to deliver impactful campaigns, leading content and special experiences for our fans across the world.”
Benjamin Curtis, Global Brand Vice President for Rexona, added: “Manchester City represents the highest standards of performance and consistency, qualities that reflect everything Rexona stands for.
“We’re excited to continue this partnership with a club that never lets up and together bring fans closer to the action through products and experiences they can count on – built on a promise that won’t let them down.”
-ENDS-
About Manchester City Football Club:
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,000 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.
Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.
For more information, please visit www.mancity.com
