- Manchester City Women has today announced snuggs as the Club’s Official Period Underwear Partner
- Club Captain Alex Greenwood will become a snuggs ambassador and the two have collaborated on a co-branded collection
- Together, City and snuggs will also collaborate on a programme to engage, educate and empower the next generation of players in the City Girls’ Academy
Manchester City Women has today announced a new global partnership with Europe’s leading period pants brand snuggs.
The partnership is the first-of-its-kind and will see snuggs become the exclusive Official Period Underwear Partner of Manchester City Women. snuggs, which was founded in 2019 and has sold over three million pairs of period pants, is the latest in a growing portfolio of brands to invest in partnerships with Manchester City Women.
The agreement will also see the Club Captain Alex Greenwood become a snuggs ambassador and the face of an exclusive City co-branded collection, which will offer fans a unique opportunity to experience the same freedom and confidence as their favourite players.
City and snuggs will collaborate on a programme to engage, educate and empower the next generation of Girls’ Academy players.
Charlotte O’Neill, Managing Director of Manchester City Women, said: “It’s great to be partnering with a brand equally focused on supporting players to perform confidently without compromise. It’s an exciting time for women’s football and through this partnership, snuggs joins a growing list of brands investing in Manchester City Women.
“I’m particularly looking forward to working together to support and educate the next generation of City players in our growing Girls’ Academy.”
Linda Sejdova, Founder of snuggs, said: “Women’s football is on an unstoppable rise, with greater investment, record-breaking crowds, and increased recognition on the global stage. This partnership represents the next evolution – ensuring that women have access to modern, 21st-century period care that provides them with the best support on and off the pitch.
“Women supporting women is at the heart of this partnership – so I’m also delighted to share that we’ll also be donating snuggs to players in the Girls’ Academy to support the next generation to go even further.”
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About Manchester City Women’s Football Club
Founded in 1988 by City in the Community at Manchester City Ladies, a formal partnership with Manchester City was agreed in August 2012. The team were granted entry to the FA Women’s Super League in 2013 before being relaunched as Manchester City Women the
following January, offering full-time professional contracts to players for the first time. Since that professionalisation, there have been eight trophy success for City including four Continental Tyres League Cups (2014, 2016, 2018-19, 2021-22), three Women’s FA Cups
(2016-17, 2018-19 and 2019-20) and one Barclays Women’s Super League title (2016). Also boasting seven successive years of qualification for the UEFA Women’s Champions League between 2015 and 2022, the team play their home games at the 7,000 capacity Joie Stadium at City Football Academy, the training facility which they share alongside the men’s and academy teams. For more information, please visit www.mancity.com.
About snuggs
snuggs is a London-based and leading European innovator in premium period underwear. Since its founding in 2019, snuggs has experienced rapid growth through its DTC channel as well as 3rd party retail, attracting over 700,000 customers, and selling more than 3 million products. Beyond the UK, key markets include Germany, the Netherlands, and Central and Eastern Europe, while snuggs continues to explore opportunities worldwide. Linda Sejdova founded snuggs at just 23 years old and attracted designers from Agent
Provocateur and Lounge Underwear to help her develop premium period underwear with extra comfort and desirable designs. “I didn’t want to create just a practical and reliable solution, but something to look forward to every month.” The brand’s high-performance, ultra-thin absorbent technology is redefining period care and challenging tampons and pads. snuggs recently closed a new investment round, bringing its total funding to €12 million.
