Actor Matt Lucas and journalist Reverend Richard Coles join an illustrious panel of agency and brand speakers at EffWeek 2018.
Former Little Britain star, Lucas, will discuss how to create and develop characters while Radio 4’s Reverend Coles will explore his cultural journey from musician to priest.
They join a line-up of inspirational speakers, which also includes Unanimous AI’s Dr Louis Rosenberg, each setting the stage for a new piece of effectiveness learning and development being released at EffWeek 2018.
The four pieces of research being unveiled at adland’s only cross-industry deep-dive into marketing effectiveness are:
- Creativity and effectiveness: the importance of characters across multi-platforms for developing long-term growth
- Language and culture: how to create and develop the mindset and behaviours that nurture effectiveness in your business
- Data and metrics: a cross-industry framework for measurement strategy and evaluating which metrics truly matter
- Binet and Field: a deep dive into IPA Databank ratios across sectors and categories to help put Effectiveness in Context
The full line-up of brand and agency speakers includes representatives from Mondelez, British Gas, Pepsico, VCCP, Leo Burnett and many more.
Book your place at EffWeek 2018’s flagship conference at CodeNode on 9th October for just £500.
The conference at CodeNode is just a part of EffWeek 2018, with satellite events taking place at agencies and sponsors around the UK throughout the rest of the week. Download the EffWeek app to sign up for these events and much more.
EffWeek 2018 is sponsored by Facebook, Gain Theory, Google, Newsworks, Royal Mail, System 1, Thinkbox and Twitter.
The European Sponsorship Association (ESA) is an EffWeek Collaborator
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