RTÉ Commercial has announced Maxol as the new sponsor of 2FM Drive with Laura & Katja on RTÉ 2FM.
Back L-R: Gina Byrne (Senior Client Manager, Core Sponsorship), Tara Farrell (Sponsorship Manager, RTE).
Broadcasting weekdays from 3pm to 6pm, Laura Fox and Katja Mia deliver the best music, infectious laughter and genuine fun to ease the evening commute.
Identified and secured by Core Sponsorship, the 12-month 2FM sponsorship includes 10 x 10-second sponsor-credited stings per show, sponsor-credited promos across the 2FM seven-day schedule as well as listen-back and homepage sponsorship.
Nikki Maguire, Head of Marketing, Maxol, said: “2FM has been a valued partner for Maxol for more than six years, providing a powerful platform to connect with audiences and bring our brand to life. We’re loving 2FM Drive with Laura & Katja and are particularly pleased to be working with Laura again following our previous sponsorship of The Laura Fox Show.
“2FM Drive offers a fantastic opportunity to connect with listeners as they go about their daily lives, whether at home, on the road or at work. This partnership is an important part of our wider, integrated marketing strategy, allowing us to showcase the breadth of the Maxol consumer offering.”
Brian Donaldson, CEO, Maxol, added: “Building strong relationships with our customers and the communities we serve has always been one of Maxol’s core values. Radio plays a unique role in that connection, bringing people together through a shared daily experience that also feels personal in nature. Our relationship with 2FM reflects our longstanding commitment to engaging with audiences in a way that is relevant to them, and we’re delighted to be part of 2FM Drive with Laura & Katja.”
Tara Farrell, Sponsorship Manager, RTÉ Radio, said: “We’re delighted to continue building on our successful relationship with Maxol and look forward to bringing this new partnership to life for 2FM Drive‘s 127,000 listeners.”
Gina Byrne, Senior Client Manager, Core Sponsorship, said. “Drive time is a key part of the day for so many people, making it a natural fit for Maxol. This sponsorship with 2FM gives Maxol a fantastic opportunity to connect with audiences nationwide at a time when they’re on the move, when Maxol is particularly relevant.
“It’s a great example of a sponsorship that brings together the right brand, audience and moment. Core Sponsorship and Zenith are delighted to have identified and secured this opportunity for Maxol, and we’re looking forward to working with 2FM and Maxol to bring it to life.”
2FM Drive with Laura & Katja airs weekdays 3pm to 6pm on RTÉ 2FM.
-ENDS-
Further Information:
Audrey Donohue, RTÉ Communications Lead | audrey.donohue@rte.ie
2FM
325,000 adults listen to 2FM daily throughout the week and the station has a 9.4% share among 15–34-year-olds. The refreshed 2FM schedule is bringing fresh energy, talent and ambition to the station. As 2FM evolves, it remains focused on connecting with young audiences through music and entertainment both on air and out on the road at festivals and events across the country. 2FM had multiple special live broadcasts this summer including shows from Penny Lane for Pride, the Galway Races, All Together Now, Forbidden Fruit and Electric Picnic – connecting directly with our listeners through music, entertainment and stories that matter to them. 2FM Drive with Laura & Katja / Demi & Mikey has 127,000 listeners (+3,000 BoB).
Maxol
Founded in 1920, Maxol is a fourth generation, family-owned Irish business. There are 249 Maxol sites across the island of Ireland, and the Group employs 85 people directly and supports 1,300 jobs indirectly across its network. Maxol’s values are rooted in community, and it works with local retailers who employ local people for the benefit of local communities www.maxol.ie
