ESA member Fuse has been named McVitie’s partnership agency of record for its Team GB sponsorship. The agency has negotiated and contracted Team GB athletes Tom Daley, Max Whitlock, Becky & Ellie Downie, Liam Heath MBE, Frazer Clarke and Lauren Williams for the duration of the relationship.
Fuse will also work alongside media agency Manning Gottlieb OMD on McVitie’s upcoming ‘Best of British’ campaign which will see the public encouraged to vote for their favourite of three “quintessentially British” flavours joining the McVitie’s line up: Marmalade on Toast, Cherry Bakewell and Strawberries & Cream. The campaign will feature three new, yet to be announced, ‘legendary’ Team GB ambassadors.
Notes to Editors
For additional information, please contact joe.pridmore@fuseint.com or sarah.kendall@fuseint.com
