MediaCom have been named Global Agency of the Year at the 2015 M&M Global Awards, picking up six wins, with two further campaigns highly commended.
The title was awarded at a ceremony at the Grosvenor House Hotel in London last night where the agency picked up awards for its work on Bose, Dell, P&G, Shell and Sony. Campaigns for Bose and VW were also highly commended.
MediaCom client, Shell, were also named International Advertiser of the Year.
The M&M Global Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work and the finest coordination of multi-local advertising strategies.
The success at the awards follows a strong performance at shortlist stage, where MediaCom was recognised as the best-performing media agency network with 13 different campaigns securing 31 shortlist places in total.
The win maintains MediaCom’s impressive historical performance at global media awards competitions. Over the past seven years it has now been named Agency Network of the Year at the M&M Global Awards an unprecedented five times including 2009, 2010, 2011 and 2013. Earlier this year, the agency was the most awarded media agency at the Cannes Advertising Festival, picking up seven Media Lions. MediaCom also won Agency Network of the Year at the Festival of Media Global in 2010 and 2012.
Stephen Allan, MediaCom Worldwide Chairman and CEO, said, “I’m thrilled that so many of our cross-market campaigns have been recognised at the 2015 M&M Global Awards. This success, following closely on the heels of our wins at Cannes, is testament not only to our innovative people and forward-thinking clients, but also to our recent repositioning as The Content + Connections Agency. Core to that progression is our application of systems thinking which has been ingrained into every one of our staff around the world to ensure a global consistency in planning excellence regardless of geography. I’m delighted to see all our hard work is paying off on behalf of our clients, helping to create real results for their businesses. Congratulations to the entire One Mediacom team!”
MediaCom’s winning campaigns were as follows:
- The Effectiveness Award: P&G Whisper: #touchthepickle
- Best Use of Mobile: Sony Z3: Superiority Complex
- Best Partnership Award: Bose: #listenforyourself
- Best Content Creation: P&G Whisper: #touchthepickle
- B2B Campaign of the Year: Dell: Take IT Easy
- International Creativity Award: Shell: Power of Sport
MediaCom’s highly commended campaigns were as follows:
- Best Use of Video: VW: Ready, Set, Gooolf!
- Best Use of Social Media: Bose: #listenforyourself
–ENDS–
For media enquiries, please contact:
Joanne Brenner
+ 44 (0)20 7158 5770
joanne.brenner@mediacom.com
About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content – defined as any form of consumer messaging – as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. In the past year, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek and Agency of the Year in the UK by Campaign and The Drum and Global Agency of the Year by M&M Global. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.
MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
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About GroupM
GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. Discover more about us online at www.groupm.com.
