MediaCom Worldwide has named Misha Sher as its new Head of Sport, with a brief to expand the agency’s sports advisory capabilities and fully integrating the division into the agency’s new Content + Connections positioning, where the best output for clients comes from efficiently leveraging content across an entire system of channels, including sport.
Sher will ensure clients across the network have access to the market leading insight and most relevant sports properties to complement their wider communication strategy. He will also develop the division’s core services, which include market-leading proprietary sponsorship evaluation tools, strategy consultancy, creation of specialized partnerships with sports properties, and sponsorship activation as part of Mediacom Beyond Advertising.
Set up in 2011 to reflect growing importance of sport as part of brand building and comms planning, MediaCom Sport has experienced major growth and is seen by the agency as a big part of its unique positioning for the future. MediaCom now has specialized sport expertise across, EMEA, APAC, and the Americas and MediaCom Sport has advised and created partnerships for some of the agency’s biggest clients, including Dell, Shell, Allianz, Subway, Skoda, Green Flag, and VW.
Sher has been in charge of the agency’s relationship with sporting and humanitarian icon, ‘Pele’ since 2012, helping to create high-profile relationships for the sports star including blue chip brand such as P&G, VW, Subway, Coca-Cola and Shell. Prior to his time at MediaCom Sher also also worked at Fox Sports, Rangers Football Club in Scotland and Soccerex.
He will be based at MediaCom Worldwide hub in London and report to James Morris, Global Head of MediaCom Beyond Advertising. He will work with regional and local offices to establish sports advisory as a core part of the agency’s global offering.
“I’m very excited by the opportunity to lead our sports division at a time when many of our clients are putting more focus on sport as part of their communications strategy. We are in a unique position which allows us to leverage the most comprehensive consumer insight to not only build the most robust sport strategies, but execute them with maximum impact for our clients, “ said Misha Sher.
“In the time that Misha has been with the agency, he has demonstrated an innate ability to identify and deliver top level sports partnerships for our clients. His knowledge and understanding of our business, coupled with an incredible global network within the sports industry, provides for the perfect combination to further develop a division which has become a part of our DNA,” said James Morris.
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Joanne Brenner
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About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content – defined as any form of consumer messaging – as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. MediaCom was named Network of the Year at the Global M&M Awards for an unprecedented fourth year 2013, 2011, 2010 and 2009.
MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
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About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, as well as Xaxis and Catalyst. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. Discover more about us online at www.groupm.com.
About WPP
WPP is the world’s largest communications services group with billings in 2013 of US$72.3 billion and revenues of US$17.3 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs over 179,000 people (including associates) in over 3,000 offices across 111 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity for the fourth year running. WPP was also named, for the third consecutive year, the World’s Most Effective Holding Company in the 2014 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.