MediaCom has today announced the appointment of Toby Jenner, currently Global Business Development and Marketing Officer, as Worldwide Chief Operating Officer.
Toby has been successfully leading MediaCom’s best-in-class global business development and marketing capability within the organisation since 2013. In that time, MediaCom has won close to $6bn in new business including Fonterra, Danone, Sony Mobile and Electronics, eBay, the global planning task for Mars, as well as expanding its relationships with P&G and The Coca-Cola Company in multiple markets.
This has resulted in MediaCom being the #1 ranked most competitive global agency network, according to RECMA’s 2014 Compitches Report.
Toby will retain his current global business development and marketing responsibilities, while adding a number of additional areas to his new remit. This includes spearheading our global roadmap and business plan, driving our Content and Connections positioning globally, and supporting the agency’s Global Account Directors and Specialist Function Units.
Adding these areas to his existing responsibilities will help us offer a more compelling point of difference to our existing and future clients, as we bring them the very best of MediaCom, GroupM and WPP.
Toby brings a wealth of experience to the Worldwide COO role. He was previously COO for MediaCom in APAC and has also held senior leadership roles in the UK and Australia for both MEC and MediaCom.
“Toby is a proven leader within the executive team and has done a fantastic job for MediaCom in his current role, helping us to win an unparalleled level of new business in 2014. In line with our ‘People first’ belief, I’m delighted that we could fill this role internally with somebody who exemplifies the values and ambition of the agency. Toby’s management expertise and business development instincts will help us further ensure we’re delivering an unmatched level of consistency across our network for the benefit of our clients,” said Stephen Allan, Worldwide Chairman and CEO.
Toby said, “I am thrilled to be stepping into this exciting new role. I’ve been with MediaCom for eight years and I still remain surprised and challenged by our entrepreneurial spirit, our unwavering commitment to building deeper relationships with our clients, and our unfaltering ambition to be the best agency in the world. What’s even more exciting is our Content and Connections positioning that we embarked on last year, something that has pulled together the best practices, tools and people from around the world to offer a unique systems-led approach and product that is resonating with our clients. It’s an incredibly exciting time to be at MediaCom and I look forward to driving this story further in 2015.”
–ENDS–
For media enquiries, please contact:
Joanne Brenner
+ 44 (0)20 7158 5770
joanne.brenner@mediacom.com
About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content – defined as any form of consumer messaging – as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. MediaCom was named Network of the Year at the Global M&M Awards for an unprecedented fourth year 2013, 2011, 2010 and 2009.
MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
For more information, visit mediacom.com.
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About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, as well as Xaxis and Catalyst. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. Discover more about us online at www.groupm.com.
About WPP
WPP is the world’s largest communications services group with billings in 2013 of US$72.3 billion and revenues of US$17.3 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs over 179,000 people (including associates) in over 3,000 offices across 111 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity for the fourth year running. WPP was also named, for the third consecutive year, the World’s Most Effective Holding Company in the 2014 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.