Agency wins 3 gold, 4 silver and 4 bronze awards
MediaCom has picked up a cabinet of trophies at the 2015 Global Festival of Media Awards, including three gold, four silver and four bronze awards. The Global Festival of Media Awards recognise excellence in media thinking around the world and celebrate the most innovative and effective work.
At the ceremony in Rome, Italy, MediaCom won gold awards for its work on Dell and Babyshop, silver for its work on Queensland Government and P&G Rejoice and bronze for its work on P&G Gillette, IKEA, NBC Universal and Shell.
It was named the winner in three categories; Best Targeted Campaign, Best Community Development and the Smart Use of Data Award, as well as picking up prizes in Best Experiential Campaign, Best Digitally Integrated Campaign, Best Use of Native Advertising, Best Use of Video, Best Entertainment Platform and the Effectiveness Award.
MediaCom was also the most shortlisted agency at the awards, with 35 places won by 21 different campaigns across 17 categories. In total work from seven different markets was recognised by the Festival of Media Global Awards.
Stephen Allan said, “This is a huge achievement that reflects enormous credit on our people in all markets. We are constantly striving to create better content and connections for advertisers to best reach their audiences – and we’re extremely proud of all the work we accomplish for our clients every day. The fact that so many of our campaigns have been recognised as world class by our peers demonstrates how effectively we have been able to do this.”
MediaCom’s full list of winners is as follows:
GOLD AWARDS
• Best Targeted Campaign – MediaCom Germany for Dell, Take IT Easy
• Best Community Development – MediaCom Germany for Dell, Take IT Easy
• The Smart Use of Data Award – MediaCom Norway for Babyshop Embraces Showrooming
SILVER AWARDS
• Best Targeted Campaign – MediaCom Norway for Babyshop Embraces Showrooming
• Best Event/Experiential Campaign – MediaCom Australia for Queensland Government, Your Future Is Not Pretty
• The Effectiveness Award – MediaCom China for P&G Rejoice, Rendezvous with your soul mate
• Best Digitally Integrated Campaign – MediaCom China for P&G Rejoice, Rendezvous with your soul mate
BRONZE AWARDS
• Best Use of Video – MediaCom China for P&G Gillette, Scandal Shave
• The Smart Use of Data Award – MediaCom Norway for IKEA, There’s no such thing as bad weather
• Best Entertainment Platform – MediaCom Australia for NBC Universal, Devious Maid Gets Busted
• Best Use of Native Advertising – MediaCom US for Shell, Cities Energized: The Urban Transition
–ENDS–
For media enquiries, please contact:
Joanne Brenner + 44 (0)20 7158 5770 joanne.brenner@mediacom.com
About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content – defined as any form of consumer messaging – as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. MediaCom was named Network of the Year at the Global M&M Awards for an unprecedented fourth year 2013, 2011, 2010 and 2009.
MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
For more information, visit mediacom.com.
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About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, as well as Xaxis and Catalyst. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. Discover more about us online at www.groupm.com.
About WPP
WPP is the world’s largest communications services group with billings in 2013 of US$72.3 billion and revenues of US$17.3 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs over 179,000 people (including associates) in over 3,000 offices across 111 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity for the fourth year running. WPP was also named, for the third consecutive year, the World’s Most Effective Holding Company in the 2014 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.