RTÉ Commercial has today announced Mercedes-Benz Ireland will return as the official car partner of The Traitors Ireland, coming to RTÉ One and RTÉ Player later this year.
Mercedes-Benz Ireland once again partnered with The Traitors Ireland production to position six graphite grey Mercedes-Benz GLC SUVs for the duration of filming, delivering a luxurious travel experience for the players to and from missions at the show’s iconic setting of Slane Castle, Co. Meath. The sponsorship agreement, which was identified and secured by Core Sponsorship, will see the Mercedes-Benz GLC SUVs prominently featured in each episode of the series. When the players are being driven around Slane Castle and to and from missions, the backseat of the Mercedes-Benz GLC provides a space for secret plotting and formulating new strategies.
Stephanie Bell, Head of Marketing, Mercedes-Benz Ireland said: “We are delighted to continue our partnership with The Traitors Ireland as the show’s official car partner for a second year. Building on the success of our first season together, this collaboration continues to reflect Mercedes-Benz Ireland’s commitment to delivering unparalleled luxury, performance, and an exceptional brand experience.
“As one of the world’s most iconic automotive brands, it is especially rewarding to see the Mercedes-Benz star remain part of a programme that has captured audiences across Ireland. We look forward to another exciting season and to continuing our role in bringing this exceptional production to life”.
Alex Culligan, Head of Media Sponsorship, Core Sponsorship, said: “We are delighted to continue the collaboration between Mercedes-Benz Ireland and RTÉ following the success of the first season of The Traitors Ireland. The natural integration of the Mercedes-Benz GLC into the show creates a distinctive sponsorship that feels authentic to both the brand and the viewing experience. It is a great example of how the right partnership can create value for brands by seamlessly connecting them with audiences through premium entertainment.”
Ruth Kennedy, Sponsorship Manager Video and Digital, RTÉ said: “We are thrilled to welcome Mercedes-Benz Ireland back as official car partner of The Traitors Ireland. Building on the phenomenal success of the first season, the Mercedes-Benz GLC SUVs will once again transport contestants to and from missions, playing a central role in the journey as the drama, strategy and unexpected twists unfold.
“From back-seat conversations to game-changing decisions, the vehicles provide the perfect setting for the intrigue that has become synonymous with the show. We look forward to building on the success of this award-winning collaboration and delivering another unforgettable season for audiences.”
The nail-biting psychological reality competition sees a group of strangers arrive at a remote castle to play the ultimate game of deception, betrayal and trust, all in the hope of winning up to €50,000. But, hidden amongst them are the Traitors, who will attempt to secretly murder a player every night, without getting caught. It’s up to the others, the Faithfuls, to try to detect who the Traitors are, and banish them from the game, before they become their next victim.
Each day, the group embark on missions as they work together to add more money to the prize pot. For the lucky ones who survive to the end, they have the chance of winning that life-changing cash, but if a Traitor remains undetected, they’ll steal all the money.
The Traitors Ireland will air on RTÉ One and RTÉ Player later this year.
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The Traitors Ireland is produced by Kite Entertainment for RTÉ.
More information about The Traitors Ireland Series 2 will be announced in the coming weeks.
Siobhán McSweeney and Stephanie Bell, Head of Marketing, Mercedes.
The Traitors (Dutch title: De Verraders) was created and developed by Marc Pos and IDTV Creative Director Jasper Hoogendoorn in cooperation with RTL Creative Unit. Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 30 versions and numerous returning seasons. Hit international adaptations of the format include the Emmy winning US version for NBC Universal’s streaming service Peacock and BBC One’s BAFTA winning version in the UK, which drew in 8 million viewers for the season 2 finale. The US versions will return for a third, fourth and fifth season and the UK version has been commissioned for a fourth season and celebrity version.
A multi-award-winning ratings hit, The Traitors was recently named as K7’s format of the year in 2024 and the format was awarded C21’s International Format Award for Best Host of a Television Format. Previously the Dutch version De Verraders received the Rose d’Or award “Golden Rose” for Best Reality and Factual Entertainment.
For further information please contact:
Sharon Sorohan, RTÉ Communications
Sharon.sorohan@rte.ie
