RTÉ Commercial has today announced MG Motor Ireland as sponsor of the brand-new series of Donncha’s Away Games currently airing on RTÉ One and RTÉ Player.
The sponsorship deal with MG Motor Ireland includes 108 credited stings airing across all episodes on RTÉ One and RTÉ One +1.
The deal also covers live broadcasts on RTÉ Player, all available catch-up episodes, and sponsor logos on all dedicated promos across television, audio and social media channels.
The brand new one-hour factual entertainment series, Donncha’s Away Games, is hosted by Irish rugby legend Donncha O’Callaghan. Each episode follows Donncha as he takes a different celebrity abroad and the chosen star must don the green jersey and compete for national glory in some of the world’s weirdest and most unusual challenges.
The all-star lineup includes Olympic Champion boxer Kellie Harrington, Ireland Rugby 7s star Jordan Conroy, comedian Emma Doran, former Ireland rugby international Tommy Bowe, The Young Offenders actor Hilary Rose, and Dancing with the Stars judge Oti Mabuse.
In each episode, a celebrity takes on legendary global challenge including paddling for survival in the Bathtub Regatta in Belgium, taking part in La Tomatina in Spain and testing their strength at the historic Highland Games in Scotland.
Beyond the unusual competitions, each hour-long episode immerses the celebrity and viewers in local culture. The duo will explore famous sights, taste local delicacies, and experience the unique traditions of their host country. Packed with comedy, adrenaline, and travel, Donncha’s Away Games celebrates the competitive Irish spirit in the funniest ways possible.
Natasha Maher, Marketing and PR Manager at MG Motor Ireland said: “We’re delighted to sponsor Donncha’s Away Games. Sunday at 7.30pm is a wonderful time to reach families watching together, especially as we head into the winter months. The series is full of energy, humour and adventure, which makes it a great fit for MG. Donncha is such a brilliant character, and I’m really looking forward to seeing where the series takes him and his guests.”
Niamh Smyth, Business Director at Omnicom said: “This partnership gives MG a strong platform to connect with a highly relevant audience, driving brand visibility and consideration through quality, engaging content.”
Ruth Kennedy, Sponsorship Manager Video and Digital, RTÉ said: “We are delighted to welcome MG as sponsor of Donncha’s Away Games which is a series built around adventure, discovery and journeys to some of the world’s most unique destinations. With plenty of fun, competition and unforgettable road trips along the way, we look forward to working with MG to bring this new exciting series to audiences on RTÉ.”
Donncha’s Away Games airs Sundays at 7.30pm on RTÉ One and RTÉ Player.
-ENDS-
For further information please contact:
Sarah Neville, RTÉ Communications Lead, Sarah.Neville@rte.ie.
Donncha’s Away Games is produced by Shinawil for RTÉ.
About our Title Sponsor – MG Ireland: Website www.mg.ie
