Reg&Partners are pleased to announce that Mind Candy have appointed them to sell licensing and promotional partnerships for their award-winning IPs Moshi Kids, Moshi Monsters and World of Warriors.
Mind Candy’s flagship brand, Moshi Monsters was created in 2007, with the company launching its eponymous online virtual world for kids, Moshi Monsters in 2008. The brand quickly became a global phenomenon, with the game played by over 100 million users, including 1 in 2 Kids aged 6-12 in the UK and Australia.
To date, the BAFTA-award winning world of Moshi has spawned a movie, Gold Album, the beloved bedtime stories app, Moshi Kids and multiple merchandise lines: with 170M trading card sales, 90M figurines, 2 Million books and much, much more.
To celebrate the 20 year anniversary of the game’s creation, Mind Candy will be relaunching Moshi Monsters on PC and mobile in 2027, with early access to play the game from 2026. It’s going to be full steam ahead and a very exciting period for Mind Candy and their prospective brand collaborations.
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⚡ Creating value through sponsorship, brand partnerships, licensing and promotions for their clients, Reg&Partners are tenacious and creative in their approach.
Get in touch if you’d like to learn more about how their experienced team can help your organisation- send an email to Anya.manek@regandpartners.com
