Mongoose Sport & Entertainment has been appointed by the British Fashion Council to find partners for three of their most attractive properties inclusive of Principle Partner of The Fashion Awards, as well as growing the network of Partners for London Fashion Week and the Institute of Positive Fashion.
The London-based sports and entertainment marketing agency is joining forces with the British Fashion Council to manage the outreach and negotiations on an on-going basis.
The British Fashion Council are pioneers in the industry, supporting excellence in fashion design and strengthening British fashion in the global economy as a leader in responsible, creative business. Their key pillars are to support excellence in design, empower growth and to activate positive change.
The British Fashion Council is advised by the Executive Board and Industry Advisory Board and has an extensive network across all aspects of the industry. They are looking to expand their portfolio of Partners to further reflect their position in the industry and the future of British Fashion.
Gemma Juviler, Commercial Director at The British Fashion Council, said: “We are looking forward to working with Mongoose in the search for new and exciting Partners for our properties.
“The BFC build bespoke and longstanding partnerships to support us in reaching our strategic goals and in the past, have onboarded Partners that share our value proposition while bringing an innovative and unexpected point of view to the work that we do.
“World class events such as London Fashion Week, The Fashion Awards and the Institute of Positive Fashion provide opportunities for innovative and purpose lead partnerships. We have every confidence that Mongoose will help us to continue to identify industry-leading partnerships that are both inspiring and commercially successful.”
Chris O’Donoghue, CEO at Mongoose, said: “We’re delighted to be working with The British Fashion Council during this incredibly exciting time for them. There is so much value to be extracted from BFC properties by sponsors and partners and we are really looking forward unlocking this and bringing the BFC to market.
“Ultimately, we are aiming to onboard new partners who have a shared vision and values but who also want to promote the partnership with the fashion flagship through all marketing and media channels.”
Mongoose is a leading full-service sport and entertainment communications agency delivering specialist expertise for brands, rights holders, charities and governing bodies. Creatively focused and commercially aware, our boutique, integrated agency approach delivers bespoke campaigns across PR, rights sales, sponsorship activation, digital and events. As part of The Mission Marketing Group plc. (the missiontm), a unique group of integrated and specialist marketing agencies, Mongoose is able to share resources, expertise and a single vision – so clients get the benefit of working with a nimble, agile agency that has all the power and scale of a multinational.
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About British Fashion Council
The British Fashion Council (BFC) is a not-for-profit organisation set up in 1983 with the role to strengthen British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity and building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy. The BFC promotes British fashion internationally and does so through fashion weeks, exhibitions and showcasing events. The BFC helps British designer businesses develop their profile and business globally and supports fashion talent beginning at college level, extending to talent identification, business support and showcasing schemes. The BFC Foundation (Registered Charity Number: 11852152) was created in 2019 for charitable purposes and grant giving; attracting, developing, and retaining talent through education and business mentoring. In its first three years, the BFC Foundation received total donations in excess of £8m. This includes £2.9m of donations that were transferred by the BFC’s legacy charities, BFCVDFF Ltd and the BFC Education Foundation. The BFC Foundation offers support to designers through four talent identification and business support schemes: BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Fashion Fund, BFC NEWGEN and the BFC Fashion Trust. With the support of the BFC Colleges Council, the BFC Foundation offers BA and MA scholarships to students, as well as links with industry through design competitions and Graduate Preview Day. In 2020, the BFC launched the Institute of Positive Fashion (IPF), with the aim to help the British fashion industry lead in the goal to be more resilient and circular through global collaboration and local action.
The BFC showcasing initiatives and events include London Fashion Week Presented by Clearpay taking place every February, June and September; LONDON show ROOMS and the annual celebration of creativity and innovation in the fashion industry: The Fashion Awards.