National Schools Partnership, the award-winning social marketing agency which creates inspirational learning programmes in partnership with Brands and teachers, has appointed a new Commercial Director to continue the significant growth it has experienced in 2015.
The agency has won several key pitches this year, including P&G, BT’s Barefoot Programme and the GWR Young Great Westerners programme – adding to existing clients including Sky, Lloyds Banking Group and British Gas. It was also awarded Sponsorship Consultancy of the Year 2015 (UK Sponsorship Awards).
Young will report into CEO Mark Fawcett, who says: “In an a world where consumers increasingly make decisions based on how a company contributes to society, education programmes are not only a great way to realise CSR objectives, but can also help Brands and organisations reach family audiences to positively impact brand equity. This message is landing with more and more clients so we are delighted to welcome Alex to continue to raise the profile of our category and our agency.”
With over 20 years of marketing experience, Young joins National Schools Partnership from creative agency HeyHuman, where as Managing Director he led the transformation from Billington Cartmell, and the growth of the agency over 11 years securing many new clients including Sony Mobile, GSK, Suntory, Unilever, Mars, Morrisons and Diageo. He previously held Client Service Director roles at various direct marketing agencies including WPP’s Red Cell Network.
Young says: “After many years in creative and activation focused agencies, joining National Schools Partnership offers me a new and really compelling opportunity to create strategies and programmes which have a truly positive effect on Brands, teachers and children alike.”
Young will be responsible for optimising National Schools Partnership future business strategies, business development, and streamlining processes to ensure continued excellence in inspiring programme creation as the agency grows.
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National Schools Partnership – background notes:
- National Schools Partnership creates inspirational education programmes to help Clients reach millions of children, parents and schools.
- Winner – Sponsorship Consultancy of the Year 2015 (UK Sponsorship Awards).
- Founded in 2004 by CEO Mark Fawcett, the agency employs 60 people, made up of teams of strategists, education planners (many ex teachers), researchers, education associates, creatives, comms and project managers.
- The agency works in partnership with over 65,000 teachers, providing the largest reach of its kind in the UK and Ireland.
- Current programmes include the British Gas Generation Green programme, Sky Academy, P&G Always ‘About You’, the Into Film Festival, and Lloyds Banking Group and BBC Children in Need’s Champions of Change.
- Current clients include Lloyds Banking Group, BBC Children in Need, British Gas, Sky, Disney, Into Film, 20th Century Fox, Breast Cancer Now, BT, Santander, Great Western Railways, P&G and Reckitt Benckiser.
