Attending the meeting will be representatives from the following national associations:
- William Fenton – Belgium Sponsorship Association (Chair)
- Lars Gjøls-Andersen – SPOT:ON Club Denmark
- Sophie Morris – ESA UK representative
- Evgeniya Maltseva – Sponsor Consulting Russia
- Hege Mauroy – The Norwegian Sponsoring and Event Association
- Risto Rox Oxsanen – Finnish Sponsorship & Events Association
- Dragan Perendija – Sport Media Focus Slovenia
- Ricky Strandberg – Sponsorship & Event Association Sweden
- Andy Westlake – European Sponsorship Association (ESA)
William Fenton
Sponsorship Ideas
Based in Brussels, William has for many years helped ESA with its work amongst the European institutions, especially in providing research data and sponsorship trends used for policy decisions. He co-authored a report on alcohol sponsorship which ESA was commissioned to provide in 2011 and frequently represents ESA by speaking at conferences and has signed a good number of new ESA members in Europe.
He has worked in sponsorship for 27 years and is co-author of The Sponsorship Handbook. He holds the Market Research Society’s Advanced Certificate in Market and Social Research Practice, and is a founder member of ESA’s Continuous Professional Development scheme.
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Lars Gjøls-Andersen
SPOT:ON Club Denmark
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Sophie Morris
Director of Millharbour Marketing, ESA Board Director
Sophie has been developing and implementing marketing strategies for the last 20 years with Director-level experience in financial services.
She now runs Millharbour Marketing, a strategic marketing and sponsorship consultancy, focused on designing research-led business processes and tools for rights holders and sponsors that improve efficiency, relevance and commercial performance.
Sophie is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing, an Advisory Board Member of the Institute for Sport Business at Loughborough University London, an Advisory Board member of the Danish Sponsorship group ‘SPOT:ON Club’, a judge of both the UK Sponsorship Awards and ESA Awards, and a Business Ambassador (Partnerships Management) for School of Hard Knocks charity.
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Evgeniya Maltseva
Sponsor & Partnership Consulting Russia
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Hege Mauroy
The Norwegian Sponsoring and Event Association
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Risto Rox Oxsanen
CEO, Finnish Sponsorship & Events Association
Risto has worked with several sponsorship projects, including sports and culture. He has been active in the Finnish Sponsorship & Events Association since the very beginning (Sponsorointi & Tapahtumamarkkinointi ry) as board member, chairman and now CEO.
Risto’s sponsorship assignments include:
- COB/CEO, The Finnish Sponsorship & Events Association
- Sponsorship specialist in strategic communication agency Ellun Kanat Oy
- Marketing Director, The Finnish Football League Association (Veikkausliiga)
- Sales cooperation with Williams F1
- Marketing Manager, MyPa (Football)
- Marketing Manager, The Fazer League (Ice-Hockey)
- Managing Director, SaiPa (Ice-Hockey)
- Managing Director, KooKoo (Ice-Hockey)
- Arranger, Sponsor Contacts, Trade Fair, Helsinki
- Consulting on several cultural projects within classical and popular culture
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Dragan Perendija
Sport Media Focus Slovenia
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Ricky Strandberg
Sponsorship & Event Association Sweden
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Andy Westlake
ESA Chairman, Director of Westlake Consulting
Andy has worked in the sponsorship industry for over 25 years, first on the media owner side for Capital Radio and EMAP developing and marketing commercial radio and cross media sponsorship properties.
Since 1998 he has been actively involved in the agency world, initially building a sponsorship capability within CIA Media Network (now MEC Access) and then moving to Fast Track, part of the global Sports and Entertainment Group CSM, building to a role as CEO. Fast Track worked with a range of blue chip organisations helping them to return value to their businesses through partnerships in sport.
In 2015 he established Westlake Consulting working with a range of brands, agencies and rights holders to deliver powerful partnerships in sport. Andy has a very long standing and diverse understanding of the sponsorship industry and a passion for the power that sport and sponsorship can offer brands.
