Join us to hear from legal experts who will discuss the art and science of negotiating sponsorship contracts. Our panel will focus on key strategic and legal matters for both rightsholders and sponsors, including a reflection on the impact of the covid pandemic on contract negotiations.
Mike Jones
Senior Associate, Harbottle & Lewis LLP
Mike Jones advises on a broad range of commercial and regulatory matters in the sports, interactive entertainment and technology industries with a particular focus on the acquisition, creation and protection of commercial and intellectual property rights. He works with and advises sports governing bodies, professional sports teams, individual athletes, rights holders and brands, and sports management agencies/promoters. In particular he has advised multiple rights holder and brand clients on their sponsorship arrangements.
Mike has a particular interest in the interaction between sports and technology.
Sam Purkiss
Senior Associate, Harbottle & Lewis LLP
Sam Purkiss advises on commercial and regulatory matters relating to sport, sponsorship, the exploitation of intellectual property and publishing.
Sam has worked extensively as the lead lawyer with a number of clients in respect of their sports sponsorship and other commercial deals, including Diageo (Guinness),Cricket West IndiesandEmirates, as well as SecuTix on deals with a number of sports venues and football clubs.
He advises racing team, Nissan Formula E in respect of its relationships with current and potential sponsors, agents and drivers.
Ayo Williams
Senior Lawyer, Diageo
Ayo Williams is a senior lawyer at Diageo Great Britain Limited. With over 8 years’ experience, she drives tactical and strategic goals on major sports sponsorship agreements, and provides advice on various legal matters including commercial, marketing, innovation, procurement, environmental, data privacy and digital matters. As part of the Diageo GB wider business, she plays a key role in culture, sitting as part of the Diageo GB Extended Leadership Team.
The webinar recording is available exclusively to ESA members in our website video resources.
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