Join us at the House of Sport in London for another unmissable in-person event in our busy 2023 winter calendar!
The evolution of Fan Engagement – with it becoming harder to reach specific target groups digitally, sponsorship offers an exciting opportunity to authentically reach an engaged group. We’ll explore how rights holders are developing their fan communication strategies and how brands can maximise their sponsorships
This event will also include the launch of ESA’s much-anticipated Sponsorship Market Overview for 2023, with topline results presented by Andy Westlake. Produced in conjunction with Nielsen Sports using the agency’s proprietary Nielsen Sports Market Intelligence, the Sponsorship Market Overview is the definitive annual report measuring the size of the European sponsorship sector.
Andy Westlake
Chairman, European Sponsorship Association
Andy has worked in the business of sponsorship and sports marketing for nearly 30 years working for media owners and agencies on major sales, consultancy and activation projects around the world.
From 2002 until 2015 Andy was a key part of the leadership team at Fast Track, rising to CEO. Fast Track was a market leading, international sports marketing agency headquartered in London, now established as an integrated part of the Sport and Entertainment Group CSM. As well as Chairing ESA, he is a board member at British Universities and Colleges Sport and Chairman of Chesham United Ladies FC
The webinar recording is available exclusively to ESA members in our website video resources.
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