- #GetThereWithGinola competition challenges UK football fans to prove how much they want to go to the UEFA Champions League Final with French football legend, David Ginola
- Nissan social media competition invites entrants to demonstrate original, ambitious and creative feats via pictures and videos sent through Facebook, Twitter and Instagram
- Created by Red Bee in partnership with Fuse, the campaign opens for entries today with a launch video featuring David Ginola himself
Nissan kicks off a new campaign today that offers UK consumers the once-in-a-lifetime opportunity to attend the UEFA Champions League Final on 3rd June 2017 with football legend, David Ginola. Written and produced by creative agency, Red Bee, the #GetThereWithGinola campaign aims to create a unique experience that extends the reach of Nissan’s partnership with the UEFA Champions League beyond ticket give-aways. Fuse, Nissan’s retained partnerships agency, handled talent negotiations as well as overseeing management of the campaign and competition.
With a number of global brands sponsoring this year’s UEFA Champions League, Nissan was keen to standout by offering a money-can’t-buy experience that creates deeper engagement with football-mad consumers. To help drive exposure and engagement among the target audience, the campaign brings on board the former French international midfielder, David Ginola. Despite reaching the semi-finals with Paris St-Germain in 1995, David Ginola, named ‘el Magnifico’ by the Spanish press, never played in a UEFA Champions League Final, and the competition enables entrants to join him in finally experiencing the pinnacle of European club football.
The new campaign challenges entrants to submit the most original and ambitious entries with suggestions including baking a football stadium cake, wearing a football kit to a work meeting or penning a football limerick about the UEFA Champions League. Submissions can be made through Facebook, Twitter and Instagram with the #GetThereWithGinola hashtag.
Chris Marsh, Marketing Director, Nissan comments: “We wanted to use our partnership with the UEFA Champions League in a different and creative way that will really excite UK football fans ahead of this year’s final in Cardiff. We also wanted to offer fans genuine unexpected access by offering a truly unique prize – the chance to watch the match with a true footballing legend. Working with Red Bee and Fuse, we hope to extend our reach by enlisting David Ginola and building a campaign that encourages fans to be part of the journey, as well as being creative without bounds. We are excited to launch the campaign and really look forward to seeing what fans come up with!”
Red Bee has created a short video featuring David Ginola to mark the opening of the competition that will be shared through Facebook, Twitter and Instagram. Nissan’s partnership with the UEFA Champions League is handled by Fuse and the media planning and buying for the campaign was undertaken by its retained media agency, Manning Gottlieb OMD.
Jim De Zoete, Deputy Executive Creative Director, Red Bee adds: “Our aim was to craft a content-led campaign that would help Nissan drive engagement with its core audience around the big event. David Ginola has never attended a UEFA Champions League Final and so there’s a chance for fans to take the first trip with him – quite literally a once-in-a-lifetime opportunity. The creative for the campaign reflects this with social media and video content that inspires consumers to go the extra mile and create something extraordinary with their entry.”
The campaign runs from 22nd – 28th May.
About Nissan in the UK
- Nissan Sunderland Plant produces the Nissan Qashqai, Note and Juke and the 100% electric Nissan LEAF
- Production of lithium-ion batteries for electric vehicles began in 2012
- Total plant volume since 1986 stands at more than seven million units with 80 per cent of production exported to 100 markets worldwide
- Total investment made and announced since then is over £3.5 billion
- 500,237 units were produced at Sunderland plant in 2014
- In 2014, one in three cars built in the UK was a Nissan
- Sunderland Plant currently employs more than 6,700 people
- Nissan’s European Design Centre is located in Paddington, London and employs around 65 people
- Nissan’s European Technical Centre is based in Cranfield, Bedfordshire and employs around 1,000 people
- Nissan’s sales and marketing headquarters in Rickmansworth, Hertfordshire employs around 190 people
About Red Bee
Red Bee is an award-winning world leader in creating and promoting media brands, with a global reputation for creating multiscreen brand identities and multi-platform promotional campaigns for brands and broadcasters. Red Bee is a part of Ericsson. Red Bee works with many of the big broadcasters around the world, including BBC, NBC Universal, Netflix, Dreamworks, RTE, and has created branded content for a number of leading brands including Barclays, Halfords, Hyundai, Exodus Travels and many more. For more information about Red Bee, go to www.redbeecreative.com.
Fuse is a marketing agency within the Omnicom Media Group. The agency creates partnerships and experiences for brands that make a difference to the people who share in them and the brands that benefit from them. This is done by focusing on the things that people care passionately about; sport, entertainment, cause and culture.
Fuse specialise in strategy, activation and evaluation and offer seven core services: strategic consulting, partnership marketing, experiences, PR, content, data and insight.
With a team of over 100 in the UK and 250 across Europe, Fuse works with some of the world’s top brands, including Disney, Enterprise, KPMG, McDonald’s, Nissan, Nike, Pepsi, Renault, Royal London, Specsavers, Starbucks, UniCredit and Visa. We are proud that our work won two silver Lions at the Cannes International Festival of Creativity 2016 and to have been named UK Sponsorship Awards ‘Consultancy of the Year’ two years in a row, 2014 and 2015.
Follow us @Fuse_Agency Find us on LinkedIn
About Manning Gottlieb OMD
Named as WARC 100’s 2017 no.4 agency in Europe and Thinkbox TV Planning and the IPA Effectiveness Awards most awarded agency in their histories.
Manning Gottlieb OMD stormed the awards charts in 2016: winning a total of 34 awards including two Cannes Lions at Cannes International Festival of Creativity and Agency Network of the Year at the Festival of Media Global (OMD).
Founded in 1990, Manning Gottlieb OMD is a member of Omnicom Media Group’s leading media network, OMD – the second largest UK agency group by agency billings (source: NMR). An agency with real ambition, Manning Gottlieb OMD has earnt a reputation over time for imagination, bravery and the quality of its people.
Providing creative media communications ideas and solutions that have a real tangible effect on its clients’ businesses, Manning Gottlieb OMD have built up a diverse range of over 60+ clients including: The Virgin Group (including, Virgin Media and Virgin Trains), Renault, The John Lewis Partnership, Specsavers, Starbucks and Sony (including, Sony Pictures and Sony Music).