Octagon, the creative marketing agency specialising in sport and culture, has developed a new global brand campaign for one of the world’s most iconic football clubs, Liverpool FC.
The campaign, entitled ‘This Means More’, celebrates the remarkable bond between the club and its supporters, employees and partners. Liverpool FC will leverage This Means More across brand, retail, and partnership marketing groups and through the club’s commercial partners during the 2018/19 season.
The full season campign, created by Octagon UK, will also support key marketing initiatives including the club’s kit release, and extend to the US, Europe and Asia as part of the Liverpool FC’s desire to reach their global fan base.
Commenting on the clubs new marketing approach, Billy Hogan, Chief Commercial Officer, Liverpool Football Club, said
This Means More is the first global brand campaign of this nature for Liverpool Football Club, and we are excited about the role it will play across all of the club’s internal and external communications. The new positioning demonstrates our pride in Liverpool Football Club’s heritage; a tradition that helps create the unique DNA that defines Liverpool Football Club and makes us the club that we are today. This Means More truly articulates what it means to be a part of this great club.”
Josh Green, Creative Director, Octagon, added:
We are thrilled to be working with Liverpool Football Club. Inspired by the vision set out by the great Bill Shankly, a truly unique philosophy sits at the heart of the club some 50 years on. It has resulted in a bond between the club and the community that many would argue, is unsurpassed in football. Capturing this sentiment was both a challenge and a real privilege.”
–ENDS–
About Octagon:
Octagon is an award-winning creative marketing agency that specialises in sport and culture. Part of the Interpublic group, Octagon have been helping brands such as Mastercard, Sony, AB InBev, Adidas, Delta, Mars, AIG, Footlocker and Shell for over three decades. At Octagon, our purpose is to create work that earns attention. Through smart partnerships and generous ideas, we compete for, capture, and ultimately earn the attention of those who matter most.
See more at Octagon.com and @Octagon and @OctagonUK.
Media Contact:
Tom Gayner, Business Development and Marketing, Octagon
Tom.Gayner@octagon.com
Tel: +44 207 862 0018