Octagon, the leading international creative agency with a specialism in sport and entertainment, has opened its second office in Spain at the world-class WiZink Centre, in Madrid and appointed Eduardo Baigorri to lead its local team.
The expansion reflects the rapid growth and vision for Octagon in Spain, under the leadership of David Serrahima, Managing Director Octagon Spain. Commenting on the new office David said: “We are tremendously excited by this landmark development for our business”. He added: “Our new footprint in the heart of our capital city combined with Eduardo’s relationships and integrated marketing expertise will have a dramatic effect on the breadth of capability we offer clients”.
Strategically Madrid is a key city for Octagon Spain, whose clients include Endesa, Telefonica, Nintendo and Firestone. In addition to being the host city for this year’s UEFA Champions League Final – where Octagon will be delivering partnership activation campaigns for UEFA official partner clients including Mastercard and Expedia – it is home to many of Spain’s rights holders and leading brands and businesses. Eduardo Baigorri, joins Octagon from Mediapro where he most recently led strategy and activation on the Mahou San Miguel Group. With 14 years in advertising and sponsorship, Eduardo brings a wealth of experience from working with many of the biggest brands in Spain – Caixa Bank, Alllianz, Liberty Seguros, Cepsa, La Liga and the National Sports Council.
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About Us:
Octagon is the global sports and entertainment marketing arm of IPG. We create partnerships, campaigns and experiences that earn attention for some of the world’s most inspiring brands and rights-holders. See more at Octagon.com and wearefrukt.com and join us @Octagon, @OctagonUK and @FRUKT.
Media Contact:
Lauren Tietjen // VP, Global Communications
+1 203 354 7453
lauren.tietjen@octagon.com