Octopus Investments, one of the UK’s fastest growing retail fund management companies, has appointed sport and entertainment agency Generate to deliver its 2014 sponsorship, PR & digital activation within T20 cricket.
The brand’s cricket sponsorship portfolio includes partnerships with the Surrey Lions and the Birmingham Bears in this summer’s T20 competition. The association with both counties extends to stadium branding at iconic test match grounds and shirt sponsorship during home T20 games
Generate will be working with Octopus Investments to plan and deliver its 2014 cricket activity, which focuses on building the brand’s awareness and delivering a tangible business return. Domestic T20 has undergone an exciting makeover this year as a new look fixture schedule will see the majority of group stage matches take place on Friday nights over the 10-week competition, which starts in May 2014.
Octopus Investments will continue to deliver the best match day experience possible for its clients throughout the season, as well as supporting the T20 game at both counties.
Nigel Spencer, Marketing Director at Octopus Investments, said: “At Octopus we want to work with smart, helpful and passionate people and Generate really ticks these boxes. Our involvement in Twenty20 cricket is a key part of our strategy to get involved with more people. We love the fun and excitement of T20 and as we watch the interest and crowds grow, it seems we are not the only ones. I am really looking forward to building on the success of last season and of course, a Birmingham Bears v Surrey Lions final at Edgbaston on 23 August.”
Andy Muggleton, Co-Founder & Commercial Director at Generate, said: “We’re delighted to be working with Octopus Investments and its sponsorship of T20 cricket. It’s a very exciting time for the brand and there is a great team in place committed to delivering successful partnerships.
“We have a real passion for the sport having previously worked with Friends Life and look forward to helping Octopus Investments achieve new heights with their sponsorships.”
See what Generate have been up to at www.generatesponsorship.com
–ENDS–
For further information contact: Oliver Bethell 0845 241 8111/ob@generatesponsorship.com
About Generate: Generate is a leading sport and entertainment agency, specialising in Sponsorship, PR, Digital, Events and I.P. Working with sponsors and rights holders, our aim is to lead the sport and entertainment agenda through consumer insight, provocative thinking and inspired solutions. To find out more please visit www.generatesponsorship.com We have been based in London for over 10 years and have presence across the world. London Atlanta Paris Doha Beijing
About Octopus Investments: Octopus Investments is one of the UK’s fastest growing retail fund management companies. Founded in 2000, Octopus manages more than £3 billion of assets on behalf of 50,000 investors. Working closely with financial advisers, we create investment solutions that combine our expertise in smaller company investing with government approved tax reliefs. Our core product range includes Venture Capital Trusts, Enterprise Investment Schemes and Inheritance Tax Services offering award-winning solutions for investors looking for capital growth, income generation or capital preservation. As an entrepreneurial company, we understand what it takes to build a business. We work hand-in-hand with some of the most successful entrepreneurs and management teams in the country to help finance companies capable of creating, transforming or dominating their industry. We invest in both private companies and those listed on the Alternative Investment Market. Exceptional customer service and a straight talking approach to investing are integral to the way we do business at Octopus. We have twice been voted one of the best 100 smaller companies to work for, and are one of only two fund managers to have ever been rated AAA by Citywire. For further information, visit www.octopusinvestments.com