Being held in the UK at Lord’s – the world’s most famous cricket ground – on 20th November, SportsPro’s The Brand Conference will be an essential day of insight, knowledge-sharing and debate for rights-holders, brands and agencies on the use of sport as the ultimate communications tool.
Featuring expert panels and case studies, The Brand Conference will build on the success of SportsPro Live, SportsPro’s acclaimed industry conference held in March 2014, and provide sponsors, brands and rights holders with a forum for debate on communication strategies, audience engagement and the latest marketing trends.
Nick Meacham, SportsPro’s Managing Director, said: “We are really pleased to be holding our second industry event following on from the success of our SportsPro Live conference in March. Whether you’re a sponsor, supplier or rights-holder, The Brand Conference is the ideal forum to share and discuss effective communication in sport.”
Key topics and themes of The Brand Conference will include:
– Shaping the fan experience: brand and rights-holder
– Sports PR and the media
– Launching/developing a sports property or competition
– Sport as an internal communication and motivation tool
– Thinking globally: how to maximise your brand’s potential
– The local challenge for rights-holders and federations
– The social media and engagement revenue-generation conundrum
Marking its bicentenary this year, Lord’s Cricket Ground is the ideal location for The Brand Conference. A place where legends are made, Lord’s is steeped in history and charm, with extraordinary architecture and a fascinating collection of cricketing art and memorabilia, including the iconic Ashes Urn.
Ellie Cockcroft, Head of Marketing at Lord’s Cricket Ground, said: “MCC were delighted to be asked to host The Brand Conference. The key topics of the event are very relevant to the strategic priorities of many sports organisations, including ourselves, and rights holders today.
“This exciting partnership with SportPro provides us with a fantastic addition to our calendar of events, which have also included a number of celebrations in our bicentenary year”.
To pre-register your place and find out more about The Brand Conference, visit http://www.sportsprotbc.com/
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For further information please contact Yin Khoo on 07894 563 408 or ykhoo@sportspromedia.com