Bridgestone, the world’s number one tyre and rubber company (1), and Worldwide Olympic Partner, has teamed up with double Olympic gold medalist, Daley Thompson, to encourage people to keep moving and chasing their dreams, whatever their age with a pop-up gym on London’s Southbank which marks and celebrates his 60th birthday.
The gym, which is open for one day only, will be located on London Southbank, Walkway (by Gabriel’s Wharf), 2A Southwark Bridge Rd, South Bank, London SE1 9LT on Tuesday 14th August and is part of Bridgestone’s Olympic partnership activation, Chase Your Dream, No Matter What in the UK. The motivational campaign aims to inspire people of all ages, abilities and passions to keep chasing their dream, no matter what.
The activation space will replicate a real gym set-up and people encouraged to sign-up to experience a one-off high intensity Interval work-out especially designed by Daley, which is made up of ten different exercises ranging from box jumps, press-ups, shuttle runs to sit-ups, with each one completed for 60 seconds at a time. Daley Thompson, whose self-belief and focused attitude was key to his successful career, will be on hand throughout the day to encourage, inspire and show all those who take part that whether it’s a work-out or overcoming life’s obstacles, with the right attitude and mindset, you can get through anything and achieve your dreams at any age.
The pop-up gym will also reunite him with a group people from around the UK with whom he climbed Snowdon at the start of June. 60 people who were aged 60 years old or over participated in this unique experience as part of the Chase Your Dream, No Matter What campaign. A short film of this achievement, which celebrates people’s spirit and perseverance, regardless of their age, will be shown for the first time at the gym activation.
The project is being delivered by WeAreFearless, an award winning integrated creative agency.
Daley Thompson said:
“My health and fitness has always been very important to me and it has helped me to keep a positive attitude. I could be turning 30 or 70 today, it doesn’t matter, I want to show that age– or anything else should never be a barrier to stop you to chasing your dreams. This is exactly why I’ve joined Bridgestone as the ambassador of their Olympic partnership campaign, Chase Your Dream, No Matter What. We are both committed to encourage every single person across the UK to find the strength to chase their dreams and overcome the obstacles they face on life’s journey.”
The gym will be open from 12pm until 6pm and is free to take part in a session which will start every hour with the whole experience lasting 45 minutes. For the opportunity to train and meet Daley Thompson, please visit www.nomatterwhat.uk.com to register for a time slot.
(1) Based on 2016 tyre sales. Source: Tire Business 2017 – Global Tire Company Rankings
Facebook: https://www.facebook.com/events/2096263137358047/
Key info
Daley Thompson’s pop-up gym
Tuesday 14th August, 2018
Location: Walkway (by Gabriel’s Wharf), 2A Southwark Bridge Rd, South Bank, London SE1 9LT
Time: 12pm – 6pm
Register to take part: www.nomatterwhat.uk.com
Facebook: https://www.facebook.com/events/2096263137358047/
–ENDS–
Notes to editors
About Bridgestone
Bridgestone is a Worldwide Olympic Partner through Paris 2024. Chase Your Dream, No Matter What is Bridgestone’s activation of their Worldwide Olympic Partnership in Europe and uses the stories of former and current Olympians who have persevered to chase their dreams, no matter what. The motivational campaign aims to encourage, inspire and help people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey.
The three ambassadors in the UK include: Double Olympic decathlon gold medalist, Daley Thompson, Chris Mears who secured his first gold in the springboard 3m at the Olympic Games Rio 2016 and golfer Charley Hull who, at just 20 years of age, tied seventh on her Olympic Games debut in Rio.
Media information:
Beth Begg: beth@wearefearless.com
T: 07709 858 100
Senior Account Manager PR, WeAreFearless
About Bridgestone in Europe, Middle East and Africa
We’re the EMEA business of the world’s number one tyre and rubber company. For almost 90 years, we’ve been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption. That’s as true today as ever and means we’re trusted where it matters most: where the vehicle meets the road. We’re brilliant chemists, engineers and data scientists with some of Europe’s most advanced factories, world-beating technology, and leading
R&D investments. We’re uncompromisingly focused on providing real solutions to the real problems that drivers face on the road every day. We keep them going, no matter what.
1 Based on 2016 tyre sales. Source: Tire Business 2017 – Global Tire Company Rankings
For more information about Bridgestone in EMEA, please visit www.bridgestone.eu and www.bridgestonenewsroom.eu.