RTÉ Commercial today announced OUTsurance as sponsor of the Oliver Callan show on RTÉ Radio 1 from Wednesday 1 July.
Oliver Callan doubles the fun, delivering two hours of entertainment, blending insightful commentary with Oliver’s unique humorous flair. Oliver Callan has 296,000* listeners each day in his new slot from 11am-1pm. Trending topics, the latest in sport, culture and music, regular features – are all on the weekly agenda wrapped up in Oliver’s inimitable presentation style.
Brokered directly with OUTsurance the 12-month radio sponsorship consists of 6 sponsor credited stings per show, 6 premium sponsor credited promos across the Radio 1 schedule including Morning Ireland, Today with David McCullagh, Liveline with Kieran Cuddihy, and Brendan O’Connor as well as show homepage and listen back sponsorship.
Tara Farrell, Sponsorship Manager – RTÉ Radio said: “Working directly with the OUTsurance team to create a bespoke RTÉ cross platform partnership has been a very enjoyable and productive process. In addition to the Oliver Callan sponsorship the agreement will also include spot advertising, HPTO’s and native articles.”
Ian Kennedy, Chief Marketing Officer, OUTsurance said: “We are delighted to partner with RTÉ and sponsor The Oliver Callan Show. Since launching in Ireland over two years ago, we have been thrilled by the positive response from tens of thousands of Irish consumers who have made the decision to shop around and switch their car insurance and home insurance with OUTsurance.
“As well as offering Irish consumers value-for-money prices and a great service, our OUTbonus proposition (10% cashback on insurance premiums), is refreshing, different, and distinctive. We want to get this message to as many Irish consumers as possible, which this sponsorship will greatly assist with.
“Our success is based not only on our great value proposition, but also a customer-first and human interaction approach which is central to the OUTsurance experience. You’ll speak to a person – not a bot – when you call us at OUTsurance and we have a strong record of answering more than 95% of calls within 20 seconds. Our goal is to deliver long-term value to our customers, and we remain on course to do that for many years to come.”
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