SPOBIS 2027 is the world’s largest sport business event, bringing together more than 5,000 participants and 1,500 international companies from across the industry. It’s a meeting point of clubs, leagues, agencies, rights holders, brands, media, startups and investors.
Taking place on 3-4 February in Hamburg, one of Germany’s easiest-to-reach cities, SPOBIS offers two days packed with top-level decision-makers from sport, business, media and tech. Check the latest speaker list.
The programme features more than 200 speakers from the industry’s leading brands and rights holders across multiple stages. Content in both English and German will cover core topics including sponsorship, digitalisation, innovation, sport-tech, sustainability, media and commercialisation. Beyond the talks, participants can take part in networking formats, masterclasses, 1:1 meetings and curated matchmaking.
With the whole industry in one place, SPOBIS is a unique opportunity to be part of shaping the future of sport, live, direct and with the people who make the decisions.
- ESA Members are entitled to a 10% discount on tickets to this event. Please contact ESA Events for your discount code and information about accommodation.

