- Pepsi MAX to become the official soft drinks partner of Scotland’s Men’s and Women’s National teams
- Pepsi MAX is officially ‘Thirsty for More’ with Scotland, putting fans at the heart of the match experience
- The partnership debuts with a hero film featuring Scotland Head Coach Steve Clarke, Andy Robertson and Kathleen McGovern, and comedian Ray Bradshaw
Pepsi MAX® today announce a new five-year partnership with The Scottish FA, officially becoming the soft drinks partner of the Scotland men’s and women’s National teams through to 30 July 2030 – further strengthening Pepsi MAX’s international football platform.
The partnership represents a defining chapter in Pepsi Max’s ambition to be an unmissable part of Scottish football culture, providing meaningful support to the teams and wider football ecosystem. As part of the agreement, Pepsi MAX has also secured pourage rights at Barclays Hampden, Scotland’s multi-purpose national stadium, ensuring a presence across both football and major music and entertainment events.
Drawing on more than five decades of global football heritage, spanning the UEFA Champions League and UEFA Women’s Euro, Pepsi MAX holds a long-standing place at the heart of the game – its enduring presence in football, which now includes even more iconic stages like Barclays Hampden, gives the brand a distinctive platform to engage with the passion of the Tartan Army.
The campaign will debut a hero film shot at Barclays Hampden. The creative builds on the brand’s established platform, featuring comedian Ray Bradshaw as he introduces Pepsi MAX into the stadium to mark the partnership launch, alongside Scotland stars.
Natalia Filippociants, SVP and General Manager, Europe Beverages, PepsiCo, said: “We’re incredibly excited to unveil Pepsi’s five-year partnership with the Scotland national teams ahead of an unmissable summer of sport – a collaboration that continues to strengthen our presence across both local and international football. We are committed to being at the heart of the Tartan Army’s journey through to 2030, making Pepsi MAX an unmissable part of Scottish football culture at Barclays Hampden and beyond.”
Brendan Napier, Commercial Director, Scottish Football Marketing, said: “It goes without saying that, in Scotland, football is a way of life. In Pepsi MAX, we have a world-renowned partner who recognises that and speaks our language. We have a lot to look forward to with our national teams – from now through until 2030, and beyond. This partnership is built for impact. Bringing supporters closer to the Scotland national teams through bold, innovative content and experiences.”
The partnership will come to life through a multi-channel rollout, connecting fans to the action through exclusive access and entertainment.
Follow Pepsi on Instagram, Facebook, TikTok, and YouTube for the latest on The Scottish FA partnership and brand news.
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About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
About The Scottish FA
The Scottish FA is the governing body for football in Scotland – representing its members clubs and affiliated regional associations – and exists to promote, foster and develop the game at all levels in this country. Founded in 1873, the Scottish FA is one of the oldest national associations in the world, is a member of UEFA and FIFA and holds a position on the International Football Association Board (IFAB) – the body that determines the Law of the Game
