PHAR has partnered with Indonesian tech firm Domikado to deliver the 2014 Football Legends Tour in Indonesia, which will culminate with the World Cup Legends vs Indonesia All Star game at the Gelora Bung Karno Sports Stadium in Jakarta. Domikado are the 2014 FIFA World Cup’s Official Digital Content Partner for Mobile and Broadband Internet in Indonesia.
PHAR has lined up sixteen international football stars including Luis Figo, Patrick Vieira, Fabio Cannavaro and Rivaldo who will play in the friendly match on 7th June dedicated to millions of Indonesian football fans to celebrate the upcoming 2014 FIFA World Cup Brazil.
In an action-packed three-day ‘Football Carnival’ scheduled from 5th to 7th June, the football players will also engage in a series of activities including a Meet & Greet opportunity, Coaching Clinic and Gala Dinner.
During the event Domikado will launch the inaugural version of the 2014 World Cup application for the Indonesian market with a variety of unique entertainment and sports content. During the summer users will be able to watch the show with unlimited live streaming, video on demand, latest news, statistics and match schedules.
“As a FIFA World Cup application developer, we will present the greatest sports event in the world via mobile internet streaming for the first time in Indonesia, through which unique content will be available for Domikado application users. Through the application launch and the Football Legends Tour 2014, we hope to further spread the enthusiasm and love of the people of Indonesia for football,” said Faizal Adiputra, Domikado’s Managing Director. “We are thrilled to work with PHAR on the launch event. Through their expertise in football activation they were able to secure a fantastic line-up of international players; it will be a great show on 7th June,” continued Adiputra.
“We are very excited to partner with Domikado to take the 2014 Football Legends Tour to Indonesia to promote the launch of their 2014 FIFA World Cup Brazil application,” said PHAR Managing Director Nick Lockwood. “The international football stars PHAR has aligned have a huge international supporter base and will allow the brand to connect with millions of fans not only in Indonesia but also across the world. We look forward to supporting Domikado with consultancy, strategy and activation as they launch their venture with FIFA,” concluded Lockwood.
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For more information please contact Monika Orolinova O +44 (0) 20 7395 0680 E monika.orolinova@pharpartnerships.com
About PHAR Partnerships
PHAR Partnerships is an international media, marketing and sponsorship consultancy. Following its launch in 2011 PHAR Partnerships now employs over 60 people in UK, Singapore, Malaysia, Thailand, Indonesia, Philippines, India and Middle East. Chaired by Tony Fernandes, owner of Queens Park Rangers and the Caterham Formula 1 team and Chief Executive of Air Asia, PHAR works for clients including The Premier League, The FA, Malaysian National Stadium Corporation, Chelsea, AirAsia, SP Setia, Expedia, STIHL, Samsung, Forex.com, RICOH, Iain Percy, Christine Ohuruogu and Mike Brown. For more information visit: pharpartnerships.com.
About Domikado
Domikado is a young tech company based in Jakarta, Indonesia, founded in the summer of 2008. We are a group of passionate designers and developers that pride ourselves in delivering ideas into digital products. Previously known for a BlackBerry lifestyle app, by the same name, our focus has shifted to the digital trade and its continuous growth within the Indonesian market. Our focus now includes digital marketing, web developments and applications for both web and mobile devices (specifically for the iOS and Android platform). As a company, we are determined to assist both local and international businesses in reaching more of its customers globally through technology advances made aligned to each company’s core messages, helping you to meet your business needs. We are privileged to be bringing one of the biggest events of the year, the World Cup, to fans all over by creating a platform enabling users to not only stay updated with matches but watch their teams fight to win the golden trophy. Equipped with the official license from FIFA, we can attest to its accuracy and ensure in bringing the best that the World Cup can offer to its audience.