Pinarello, the world-famous bike manufacturer, have today been unveiled as the Tour of Britain’s king of the mountains partner for 2023.
Steeped in history but with modern performance at their core, Pinarello’s race-winning bikes make them a natural fit for the king of the mountains competition, where every advantage counts. This year’s race, which begins in Greater Manchester on Sunday 3 September, features 16 categorised climbs, including the Ramsbottom Rake, Rhigos, and Caerphilly Mountain.
Former winners of the jersey include Tour de France champion Andy Schleck (2006), British star Ben Swift (2007) and pioneering African trailblazer Nic Dlamini (2018).
Pinarello will also become the official bike brand of the UK’s leading cycle as part of this exciting new partnership. One race fan will win a Pinarello x3 bike worth £4,500 as part of a competition that has launched today and will run through to the end of the race. More details can be found at tourofbritain.co.uk/competition.
Joe Deacon from Pinarello said: “It was an easy decision for Pinarello to partner with the Tour of Britain for 2023. Our DNA is in racing but Pinarello are about more than history: we are about the future. This partnership will hopefully inspire the next generation of cyclists in the UK and around the world.”
Hugh Roberts, Tour of Britain executive chairman, said: ““We know that our fans love Pinarello; this, combined with how natural a fit their innovative, performance-driven, race-winning bikes are when it comes to climbing, made them the perfect king of the mountains partner for the 2023 edition.”
Pinarello bikes will also be ridden by INEOS Grenadiers and Bolton Equities Black Spoke, two of the 16 teams competing in this year’s race.
The Tour of Britain 2023 covers eight stages and over 1,200 kilometres of racing around the country. Following the Greater Manchester Grand Départ, the race will visit North Wales, East Yorkshire, Nottinghamshire, Suffolk, Essex, and Gloucestershire.
This year’s champion will be crowned in historic Caerphilly following an undulating stage in South Wales. This is the 19th edition of the race, and it forms part of the prestigious UCI ProSeries. A predicted 1.5 million spectators are expected to watch the 16 teams in action, capitalising on the free-to-attend nature of the event.
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About the Tour of Britain
Stages
Stage one Sunday 3 September Altrincham to Manchester
Stage two Monday 4 September Wrexham to Wrexham
Stage three Tuesday 5 September Goole to Beverley
Stage four Wednesday 6 September Sherwood Forest to Newark-on-Trent
Stage five Thursday 7 September Felixstowe to Felixstowe
Stage six Friday 8 September Southend-on-Sea to Harlow
Stage seven Saturday 9 September Tewkesbury to Gloucester
Stage eight Sunday 10 September Margam Country Park to Caerphilly
Teams
UCI WorldTeams: BORA – hansgrohe (Germany), INEOS Grenadiers (Great Britain), Jumbo – Visma (Netherlands), Movistar Team (Spain), Team dsm-firmenich (Netherlands)
UCI ProTeams: Bingoal WB (Belgium), Bolton Equities Black Spoke (New Zealand), Equipo Kern Pharma (Spain) Q36.5 Pro Cycling Team (Switzerland), Team Flanders – Baloise (Belgium), Uno-X Pro Cycling Team (Norway)
UCI Continental Teams: Global 6 Cycling (New Zealand), Saint Piran (Great Britain), TDT-Unibet Cycling Team (Netherlands), TRINITY Racing (Great Britain)
National Teams: Great Britain Cycling Team
Relaunched in 2004 after a five-year absence from the calendar, the Tour of Britain is British Cycling’s premier road cycling event, held annually across eight days in September.
The free-to-watch sporting spectacular features Olympic, world and Tour de France champions, and attracts a roadside audience of over 1.5m spectators. Live coverage of the race is shown daily in the UK on ITV4, in addition to around the world. The Tour of Britain is part of the UCI ProSeries, making it one of the most prestigious sporting events in the sport’s global calendar.
Follow the Tour of Britain on Twitter, Facebook and Instagram or via the event’s official website at tourofbritain.co.uk
For further media information, please contact:
- Peter Hodges / peterH@thetour.co.uk / 07970 526 519
- Nick Bull / nickB@thetour.co.uk / 07977 151 184
