Premiership Rugby today announced that GUINNESS® is continuing its commitment to the 12 Aviva Premiership Rugby clubs for the 2014/15 season. GUINNESS, which has a rich heritage in English domestic rugby, will continue as the Official Beer and Official Responsible Drinking Partner of Premiership Rugby as the sport enters an exciting new phase, with significant rises in Premiership Rugby matchday attendances and television audiences.
Dominic Hayes, Premiership Rugby’s Commercial Director said: “Premiership Rugby is in great shape with increasing numbers of people watching Aviva Premiership Rugby at games throughout the season and on television. We are delighted to continue the partnership with GUINNESS, a brand that shares our passion and vision for club rugby, and with the 2013/14 season set for an exciting climax we’ll be working closely to continue delivering great experiences for fans.”
Rory Sheridan, Head of Sponsorship, Diageo Western Europe added: “We’re extremely proud of our longstanding association with English domestic rugby and our continuation with Premiership Rugby during an exciting period of growth for the sport. We’re looking forward to continuing our work with Premiership Rugby and helping fans celebrate days out at the rugby with a great pint of GUINNESS.”
–ENDS–
For further information, please contact: Paul Morgan or Sophie Neal Premiership Rugby Communications Department 020 8831 7909/ 7912 mobile: 07557 477796 communications@premiershiprugby.com
About Premiership Rugby:
Premiership Rugby is the umbrella organisation of the 12 Premiership Rugby clubs. For more information visit www.premiershiprugby.com You can keep up to date with Premiership Rugby news @premrugby
About GUINNESS:
The GUINNESS Company was established in 1759, when Arthur Guinness signed a 9,000 year lease on St James’ Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, GUINNESS is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with 10 million glasses of GUINNESS enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Nigeria, Ireland, USA and Cameroon. All GUINNESS consumed in Ireland and Great Britain is brewed at St James’ Gate Brewery. www.guinness.com