Partnership reignites following successful collaboration for the London 2022 edition
Creative communications agency PrettyGreen and the Laver Cup reignite their partnership ahead of the ninth edition of the ATP sanctioned event in London later this year – the first time it has returned to a host city.
Having previously delivered PR and Influencer Marketing and Talent Management on the last London competition in 2022, PrettyGreen has won the contract again in 2026 to deliver PR, media relations and tournament storytelling, as well as press and influencer hospitality working closely with the in-house PR and marketing teams for the tournament which takes place at The O2 in London from 25-27 September 2026.
The Laver Cup puts six of the best men’s tennis players from Europe against six of their counterparts from the rest of the world. Australian Open Champion and World No.1 Carlos Alcaraz and World No. 3 Alexander Zverev are already confirmed to play for Team Europe under Captain Yannick Noah, whilst World No.6 Alex de Minaur and American Taylor Fritz are confirmed to return for Team World Captain Andre Agassi. The event promises three days of high-intensity, team-based competition in one of the sport’s most electric atmospheres.
The first Laver Cup campaign PrettyGreen will be working on is promotion of the Laver Cup Ball Kid try outs which take place in May.
Emily Wright, Head of PR & Media at Laver Cup, said: “We’re delighted to be working with PrettyGreen again as we bring the Laver Cup back to London. They understand the unique energy and positioning of the event – from its premium fan experience to the compelling dynamic of rivals becoming teammates – and were a natural partner to help us build momentum in the lead-up to September.”
Lucy Mart, Co-Managing Director at PrettyGreen, added: “It’s great to be part of the Laver Cup team again in 2026. The combination of camaraderie and competition from the world’s best male tennis players, renowned legends of the sport and London’s iconic O2 creates an amazing storytellingplatform. And, with the event returning to London, there’s an exciting opportunity to build anticipation and connect with audiences beyond tennis fans.”
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About PrettyGreen
PrettyGreen, the Global Fame Making agency, is an independent group of communications agencies with big brand ambition and a boutique soul, specialising in PR, Social, Influencer Marketing and Experiential and now AI-enabled Paid Social, Paid Search and Content Marketing following the recent acquisition of PinPoint Media.
Born out of Red Bull’s office’s 17 years ago and named after the old £1 note, PrettyGreen exists to create purposeful fame: the kind that drives commercial return, builds cultural relevance and leaves a lasting, positive mark. The agency has previously worked with world-leading brands such as Nando’s, Under Armour, Cadbury and Snapchat. Current clients include Hasbro, Sky, Bupa, Tesco, innocent,, PizzaExpress and Lebara.
In 2025, the agency became one of the UK industry’s most talked-about players, delivering record-breaking growth and the now-iconic Mummy Pig’s pregnancy campaign, described as “the marketing coup of the decade”.
That momentum translated into 30+ industry awards, with accolades from PRWeek, Campaign and Marketing Week, alongside a shortlist for Marketing Week’s Agency of the Year against global networked agencies and recognition from The Sunday Times Best Places to Work.
Proud to be B Corp certified, PrettyGreen is the highest-ranked Consumer PR agency in Campaign’s 2025 Best Places to Work list and last year was #23 in PRWeek’s Top 150 Consumer table.
