Parker joins PrettyGreen as part of continued Social & Influencer expansion
PrettyGreen has appointed Steve Parker as Managing Partner, Social & Influencer.
Parker joins PrettyGreen, the Global Fame Makers, on 7 September 2026, bringing extensive experience building and leading social and creator businesses. He joins from Stripe Communications, where he led the agency’s Social & Influencer business, bringing together social, creators, content and production and embedding AI into new ways of working.
Parker has a track record of building specialist social and creator capabilities – from establishing Cohn & Wolfe’s social practice before social became part of the mainstream marketing mix, to building AllTogetherNow at The&Partnership from scratch.
Alongside building businesses, Parker has led social and creator work for brands including Google, adidas, L’Oréal and NatWest. That includes launching Google Pixel with a creator community and leading the social activation for Lexus’ hoverboard campaign, which won 92 international awards, including a Cannes Lions Gold.
Parker’s hire comes as PrettyGreen continues to invest in its integrated ‘Fame That Performs’ proposition and the expansion of its end-to-end social offering. Following the acquisition of PinPoint Media in January 2026, PrettyGreen now brings together social and influencer strategy, creator marketing and content production with paid social and performance media expertise – enabling brands to connect cultural relevance and creativity with distribution, conversion and measurable commercial impact.
Earlier this year, Unilever’s Dove Division appointed PrettyGreen following a competitive pitch covering influencer marketing, content creation and ecommerce strategy. That work has since expanded into micro-influencer activity and TikTok Shop, connecting creator content directly with commerce.
Parker’s appointment adds senior specialist leadership to that connected ecosystem, spanning influencer, organic social, content, paid social and social commerce. Together, these capabilities reflect PrettyGreen’s ambition to help brands create ideas that build fame while using media, creators and commerce to make that fame perform.
Jessica Hargreaves, CEO at PrettyGreen said: “Influencer isn’t an add-on anymore. Creators influence what people discover, consider and buy so PrettyGreen is building an offer around that reality.
“We’re already seeing that with Dove, where the work now stretches from creator content into TikTok Shop. Steve has built social and creator businesses before. He knows how to turn that capability into something clients can use and grow.”
Steve Parker, incoming Managing Partner, Social & Influencer at PrettyGreen, said: “What attracted me to PrettyGreen is the ambition to think much bigger about the role social and creators can play for brands. The industry is moving beyond influencer as a reach channel. Creators now shape everything from discovery and culture to consideration and commerce, and the opportunity is to connect those things to drive genuine growth.
“PrettyGreen already has an exciting combination of creative thinking, earned expertise, social, influencer and performance capability, alongside clients who want to push into new territory. I’m looking forward to building on that momentum, developing the team and helping create an offer that delivers creatively and commercially.”
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About PrettyGreen
Named after the old £1 note, PrettyGreen exists to build fame that performs. The kind of fame that drives revenue, builds brand relevance and delivers measurable, lasting growth. This independent group of communications agencies specialises in PR, social, influencer marketing, experiential, AI-enabled paid social, paid search and content marketing.
Started in 2008, one of their first briefs for Red Bull involved a man jumping from the edge of space. Since then, they’ve built fame for world-leading brands, including Nando’s, Under Armour, Cadbury and Snapchat. Current clients include Sky, Bupa, Tesco, innocent, Homesense, PizzaExpress and Lebara. Last year, they created the now-iconic Mummy Pig pregnancy campaign for Hasbro, described as “the marketing coup of the decade”.
In 2026, PrettyGreen was named in PR Week’s top 20 Fastest-Growing Agencies and named PRovoke Media Agency of The Year. And in 2025, they won Independent Agency of the Year, PR Agency of the Year and Integrated Agency of the Year. Just some of their 150+ awards from the last four years. Proud to be B Corp certified.
Last month, PrettyGreen announced the launch of AI Fame Tracker™, a proprietary Recommendation Intelligence Platform designed to measure whether brands are being recalled, preferred, trusted and chosen across leading AI systems including ChatGPT, Claude, Gemini and Perplexity.
