New Recommendation Intelligence Platform helps Marketers understand whether AI is choosing their Brands (and what to do when they’re not)
PrettyGreen, the Global Fame Making agency, today announces the launch of AI Fame Tracker™, a proprietary Recommendation Intelligence Platform designed to measure whether brands are being recalled, preferred, trusted and chosen across leading AI systems including ChatGPT, Claude, Gemini and Perplexity.
As consumer behaviour rapidly evolves, brands face a new communications challenge: not simply being found but being recommended.
According to GWI, 45% of consumers already actively use AI tools to search for information. Whether deciding what to buy, where to eat, who to trust or which provider to choose, consumers are increasingly turning to AI systems to narrow their options before engaging directly with brands.
As AI recommendation engines become a more influential part of the customer journey, brands that fail to appear in AI-generated recommendations risk becoming invisible before purchasing decisions have even begun.
To help organisations navigate this shift, PrettyGreen has developed AI Fame Tracker™, a platform that provides visibility into whether brands are appearing in AI recommendation journeys, diagnoses where brands are succeeding or falling short and a holistic playbook to implement across owned, earned and paid marketing channels to improve a brand’s AI performance.
The platform evaluates brands against four weighted drivers and produces a single AI Fame Score™, enabling marketers to understand how their brand is performing within the emerging AI recommendation landscape.
AI Fame Tracker™ also identifies which competitors are being recommended instead, helping brands understand where they are winning, losing and why.
Announcing the launch, Mark Stringer, Founder and Chair of PrettyGreen, said: “For years, marketers have focused on influencing what people see. Increasingly, they need to understand what and why AI recommends.
“AI is already shaping decisions across every category, yet most brands have little visibility into whether they are being recommended at all. AI Fame Tracker™ gives marketers the intelligence to understand where they stand, identify opportunities and provide playbooks to improve how often AI chooses their brand.”
Jessica Hargreaves Paczek, Group CEO at PrettyGreen, added: “AI is becoming an increasingly influential part of the customer journey. Brands need a way to understand how reputation, relevance, authority and trust translate into recommendations. AI Fame Tracker™ combines our award-winning communications expertise for world renowned brands, data and technology to make that visible.”
Find out more about AI Fame Tracker™ by PrettyGreen and request your report and playbook at itsprettygreen.com/ai-fame-tracker
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About AI Fame Tracker™
AI Fame Tracker™ is PrettyGreen’s proprietary Recommendation Intelligence Platform, designed to help brands understand and improve their visibility within AI-powered recommendation environments.
The platform measures how frequently brands appear in recommendation journeys across leading AI systems including ChatGPT, Claude, Gemini and Perplexity. It evaluates performance across four weighted drivers, generates a proprietary AI Fame Score™, and provides strategic recommendations designed to improve recommendation performance. Find out more about AI Fame Tracker™ by PrettyGreen and request your report and playbook at itsprettygreen.com/ai-fame-tracker.
About PrettyGreen
Named after the old £1 note, PrettyGreen exists to build fame that performs. The kind of fame that drives revenue, builds brand relevance and delivers measurable, lasting growth.
Known as The Global Fame Makers™ , this independent group of communications agencies specialises in PR, social, influencer marketing, experiential, AI-enabled paid social, paid search and content marketing.
Started in 2008, one of their first briefs for Red Bull involved a man jumping from the edge of space. Since then, they’ve built fame for world-leading brands, including Nando’s, Under Armour, Cadbury and Snapchat. Current clients include Sky, Bupa, Tesco, innocent, Homesense, PizzaExpress and Lebara.
Now operating worldwide, the agency has become one of the UK’s most talked-about players, delivering measurable growth for clients. Last year, they created the now-iconic Mummy Pig pregnancy campaign for Hasbro, described as “the marketing coup of the decade”.
In 2026, PrettyGreen was named in PR Week’s top 20 Fastest-Growing Agencies and named PRovoke Media Agency of The Year. And in 2025, they won Independent Agency of the Year, PR Agency of the Year and Integrated Agency of the Year. Just some of their 150+ awards from the last four years.
Through +Ventures, they’re building something bigger by acquiring ambitious agencies and specialist capabilities to build one business that thinks sharper and moves faster. Now integrating AI innovations across their capabilities, including the Ai Fame Tracker™ which ensures clients stay ahead of the new ways customers discover and choose brands.
Proud to be B Corp certified, PrettyGreen is ranked in Campaign’s Best Places to Work and listed in the Sunday Times Best Places to Work. Proving that performance delivers for clients, communities, the team and the planet.
