PruHealth and PruProtect, the innovative health and life insurers, have agreed a deal to become sole sponsors of this year’s Tour de France coverage on Eurosport.
From 5th of July onwards Eurosport, celebrating its 25th consecutive year of reporting on the Tour de France, will have ten broadcasts in full, including the opening weekend in Yorkshire, the third stage in London, the fourth in Lille, the fifth in Arenberg featuring the dangerous cobblestone section, the tenth in the Vosges, “La Planche des Belles Filles”, the 14th in the Alps in Risoul, the 17th and 18th in the Pyrenees, Plat d’Adet and Hautacam, and the final stage to Paris.
Neville Koopowitz, CEO of PruHealth, commented on the announcement:
“We understand that sport has the power to inspire, entertain and bring people together, so we are delighted to sponsor the coverage of this year’s Tour de France. This is an amazing opportunity for Vitality to build further association with elite athletes on an international stage. We support sport teams and individuals that exemplify health and wellbeing and through this we’ve helped encourage more people to join us and when they do, inspire them to commit to getting healthy through our programme Vitality.”
Greg LeMond and Eurosport’s reporters will be on-site to get the latest scoop from team managers and riders. Mr LeMond said that the experience will be challenging yet fun:
“I’ve never done TV before and this will be a good way to get back into cycling. I’m really looking forward to it.”
The Tour de France partnership is the latest addition to PruHealth and PruProtect’s sponsorship portfolio, which includes the recent deal to sponsor three top flight Premier League teams: Manchester City, Liverpool and Arsenal, as well as associations with Vitality ambassadors Jessica Ennis-Hill, Jonny Wilkinson and Lord Sebastian Coe, plus events such as The Vitality Run Series, The PruHealth World Triathlon London and the Official Partnership to the UK’s Test Match Grounds and Sky News Sports bulletins.
Vitality members can find out more about the sponsorship at www.vitality.co.uk
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