The campaign, featuring Team Ireland athletes Sarah Lavin, Fintan McCarthy, Daniel Wiffen and Jordan Lee, portrays the human behind the athlete on their path to the Olympic Games and Paralympic Games Paris 2024
Following on from the launch of the Bank’s Team Ireland TV Ad Campaign in February, comes the latest campaign from PTSB, profiling the title sponsorship of both the Irish Olympic and Irish Paralympic teams and delving deeper into what it means to support the human behind the athlete.
The video content series features four of PTSB’s Olympic and Paralympic Athlete Ambassadors, as they open up and let the viewer see the more human side of their journey towards competing on the world stage this summer in Paris. From incredible family support to overcoming outside adversity, the campaign offers an intimate look at what helps these athletes achieve extraordinary results.
The series kicks off with Limerick’s 100m hurdle Irish record holder and Tokyo Olympian, Sarah Lavin. For Sarah, each race lasts a matter of seconds. Through her storytelling, she highlights the importance of surrounding yourself with people who know you best and who really care about you, as well as the shared dreams and sacrifices made by those around her, that help to make her journey truly extraordinary.
Additional content drops feature Cork’s Olympic Champion Rower Fintan McCarthy, World Champion Swimmer Daniel Wiffen from County Down and Kerry High Jumper Jordan Lee, who are among eleven PTSB ambassadors striving to represent Team Ireland at the Olympic Games and Paralympic Games.
The campaign is based on the insight that most of us look upon our athletes as if they were superhuman, with their only role to go out and represent Ireland. As title sponsor of both the Irish Olympic and Irish Paralympic teams, PTSB’s understanding of what these athletes go through runs deeper. Behind every athlete, there’s a human who started it all, who gets up every morning and faces every challenge head on, even when it feels like the odds are against them.
Commenting on the video series, Ger Mitchell, CHRO & Corporate Development Director at PTSB, said: “As we move closer to the Games, we are stepping up activity to further demonstrate PTSB’s support of Team Ireland and the very human side of these extraordinary athletes. Our Olympic and Paralympic heroes will be doing the country proud in Paris this summer and this video series highlights the drive, focus and commitment that goes into representing Ireland on the World stage.
“At PTSB, we never underestimate what it takes. Living our promise of being Altogether More Human, we support the human behind the athlete, just as we support our customers every day.”
Find the video series HERE
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Follow: @ptsbireland on Instagram and Twitter
For press enquiries, please contact ross@legacycommunications.com
About PTSB:
PTSB has a long banking history in Irish communities, with roots that stretch back over 200 years. Throughout this time, its focus has been on delivering exceptional customer service and connecting with local communities, providing mortgages and community banking services. PTSB has a presence in 98 locations nationwide and is a leading provider of Retail and Business Banking services in the Irish Market, serving over 1.3 million customers.
PTSB is the proud title sponsor of the Irish Olympic Team and the Irish Paralympic Team. The Bank is the first title sponsor to partner with both teams during and Olympic and Paralympic cycle, as well as being Paralympic Ireland’s first ever title sponsor.
Credits
Client:
Ger Mitchell: CHRO & Corporate Development Director
Leontia Fannin: Head of Corporate Affairs & Communications
Stephen Jackson: Head of Customer & Marketing
Courtnee Kyle: Senior Manager, Sustainability & Sponsorship
Philip Greene: Sponsorship Manager
AJ Fitzsimons: Corporate Affairs & Communications Manager
Suzanne Lloyd: Head of Brand & Marketing
Dearbhail Feehan: Marketing Strategy & Communications Manager
External
Concept Development: Publicis
Production: The Coop
Project Management: Legacy Communications
Featured Team Ireland Athletes
Sarah Lavin, Olympic Hurdler
Daniel Wiffen, Olympic Swimmer
Fintan McCarthy, Olympic Champion Rower Jordan Lee, Paralympic High Jumper
