Publicis Sport & Entertainment’s UK office has today announced the appointment of Joe Koprowski as its Creative Partner. In his new role, Koprowski will lead the creative department leveraging the agency’s rich data capabilities to engage audiences through culture-led storytelling and activations.
Koprowski brings extensive experience from agencies including Wieden + Kennedy, BMB, Dentsu, and AKQA. He has led creative for brands including Nike, Coca-Cola, Xbox and DAZN as well as with rights holders including the English Premier League, ATP Tour, Matchroom and UEFA.
The appointment follows Publicis Sport & Entertainment’s recent rebrand, which introduced a new identity and mission to unlock the value of the world’s greatest stages powered by unrivalled fan intelligence.
Koprowski will report into Ben Cronin, Global Head of Publicis Sport & Entertainment.
Ben Cronin said: “These are exciting times for Publicis Sport & Entertainment. Attention is more fragmented than ever, but sport and entertainment platforms continue to deliver the moments where engaged audiences show up en masse. Joe’s approach will help us deliver authentic, impactful brand experiences on these stages.”
Joe Koprowski said: “Whether it’s the Olympics, the late stages of the UEFA Champions League, or the latest Hollywood blockbuster, these are moments when fans are at their most engaged. Publicis Sport & Entertainment understands not just where these audiences are, but what truly moves them.
“I’m excited to be jumping in and working with the team to develop impactful work, applying both creativity and craft to ensure our clients’ stories connect in culture.”
-ENDS-
About Publicis Sport & Entertainment
Publicis Sport & Entertainment is a global network of culturally fluent, sport-obsessive marketing specialists. We plan, analyse, and execute on the world’s biggest stages for the world’s biggest brands.
For more information, please contact: Charlie Walter, Business Director, charlie.walter@publicis.com
Explore more about our capabilities at www.publicis-se.com
