The charity that connects unpaid carers with donated hotel rooms in the UK
Leading sponsorship & brand partnership agency, Reg&Co, today announces it has been appointed by award-winning digital charity Carefree.
The ambition is to develop a partnership strategy and valuation to appeal to potential partners. There are over 5.7m unpaid carers in the UK – almost half (46%) of whom have not had a single break for five years. The national charity Carefree, using the power of technology, transforms vacant hotel rooms into vital breaks with an ambition to host 7,000 in 2024.
“We are excited to be working with Reg & Co,” said Charlotte Newman, CEO, Carefree. “While we have a strong proposition in terms of our hotel partnerships, we are keen to grow and expand our offering for carers in the UK.”
Karen Morris, Director, Reg & Co, said: ‘Carefree is an incredible charity with a really strong purpose and we are delighted to be working with them. Given 80% of all carers are family members it’s important they feel valued, and we are really keen to help Carefree expand their offering.”
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For more information, please contact stuart@regandco.com
About Carefree
Carefree is a multi-award-winning digital charity transforming vacant hotel rooms into vital breaks for full-time, unpaid carers. By building partnerships across the business and social sectors and leveraging easy-to-use, flexible technology, Carefree connects unpaid carers to more resources to support their wellbeing.
About Reg & Co
Reg & Co is a consultancy using sponsorship and brand partnerships to drive commercial value for organisations across sport, arts and culture, entertainment, education and charity.
