Sponsorship and brand partnership agency Reg&Co announce their appointment to secure partners and sponsors for North One TV.
North One has been a globally recognised producer of world-class factual entertainment, sports and live event TV programming over the last thirty years, with their content being aired in over 100 countries worldwide. Current hit shows include Guy Martin’s Top Gun, Travel Man and Brawn: The Impossible Formula 1 Story, fronted by Keanu Reeves, and some of their most successful and longstanding brands include The Gadget Show, Fifth Gear and Paul Hollywood’s most recent non-Bake Off output, including his Easy Bakes online series.
The Gadget Show is celebrating 20 years this year and has reunited its original and most popular presenters, Jason Bradbury and Suzi Perry, for a brand new podcast. Hosted on YouTube as a video offering and podcasting platforms as an audio-only version, both formats have seen continued growth since launching earlier this year.
Fifth Gear, also on TV screens for 20-plus years, started life on Channel 5 in 2002. Since then, it has captivated car enthusiasts in the UK with its authoritative car reviews, thrilling challenges, and compelling stories.
Alongside the TV offering, YouTube has been the brand’s online home, offering exclusive content not seen in the TV shows and the best moments from the show’s archives, helping it gain a global audience of nearly one million subscribers and 300 million views.
Paul Hollywood is best known as a judge on The Great British Bake Off, but his North One output has seen him travel the globe in shows like Paul Hollywood Eats Mexico and Japan. Closer to home, North One also produces his online show, Easy Bakes, where Paul guides viewers through making some of his iconic bakes, like his classic scone recipe, which now has nearly 2 million views.
Karen Morris CEO at Reg&Co, commented: “North One owns two hugely popular factual television shows – the car show Fifth Gear and tech series The Gadget Show, which have both been in constant production for over two decades. Together with the national treasure that is Paul Hollywood, we have three exciting properties with their digital offerings to take to market for our new client.”
Tom Clint, Head of Digital at North One, added: “These are exciting times for North One – our digital channels for these three properties serve both niche and mass-market interests in and around the world of tech, cars, cooking and travel. We look forward to working with Karen and her team to bring in sponsors for the YouTube, podcast and social media channels for our valued clients.”
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About North One
North One has been a globally recognised producer of world-class factual entertainment, sports and live event TV programming for the past three decades. North One content is shown in over 100 countries worldwide – and its productions are multiple award winners – three BAFTAs and over twenty RTS awards. Other than Paul Hollywood, The Gadget Show and Fifth Gear, current shows include Travel Man, Our Guy in Colombia, Shop Smart, Save Money, and UK coverage of MotoGP for BT Sport, NFL highlights for ITV and Brawn: The Impossible Formula 1 Story, now streaming on Disney+.
About Reg&Co
Reg&Co is a consultancy using sponsorship and brand partnerships to drive commercial value for organisations, across sport, arts and culture, entertainment, education and charity.
For more information, please contact Karen Morris: karen@regandco.com +44 (0)7771 900 465
